Sweden · Funded startup

Who invested in Soundtrack Your Brand

2 rounds we have observed, with the 10 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

EntertainmentRetail

Funding summaryUpdated 26 Oct 2026

$33Mraised across 2 rounds since 2015, from 2 sources

$11MSeries B$22MRound
Latest round
Round, $22MFeb 2017
Step-upi
2×
Investors
10
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20162017
$11MSeries B$22MRound
First round
Series B, $11M
Jun 2015
Biggest round
$22M
Round · Feb 2017
Between rounds
20 months
from the last two

The rounds

  1. Feb 2017
    Round$22M4 new2 returning

    Reported by FinSMEs

  2. Jun 2015
    Series B$11M6 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

NorthzoneVC firm2rounds
CreandumVC firm2rounds
Wellington PartnersVC firm1round
IndustrifondenVC firm1round
TeliasoneraInvestment firm1round
H&M Clothing CompanyCorporate VC1round
Jörg MohauptInvestment firm1round
SpotifyCorporate VC1round
Balderton Capital/Telia Companyno record of our own yet1round
PlayNetworkno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Soundtrack Your Brand as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

B&Y Venture PartnersVC firmPer its own site
Subvenio InvestVC firmPer its own site

Quick answers about Soundtrack Your Brand

Who invested in Soundtrack Your Brand?

Soundtrack Your Brand's investors include Northzone, Creandum, Wellington Partners, Industrifonden and Teliasonera, and 5 more on record.

How much has Soundtrack Your Brand raised?

Soundtrack Your Brand has raised $33M across 2 rounds since 2015.

When did Soundtrack Your Brand last raise?

Soundtrack Your Brand's most recent round was an Undisclosed round of $22M in Feb 2017.

What was Soundtrack Your Brand's biggest round?

Its most recent round, $22M in Feb 2017, is also its largest on record.

Who backed Soundtrack Your Brand first?

Soundtrack Your Brand's first round on record, in Jun 2015, was backed by Northzone, Creandum and Wellington Partners and 3 others.

What stage is Soundtrack Your Brand at?

Soundtrack Your Brand's latest named round is an Undisclosed round, in Feb 2017.

Where is Soundtrack Your Brand based?

Soundtrack Your Brand is based in Sweden.

Companies like Soundtrack Your Brand

In the same sector, and raised in the last eighteen months.

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