United States · Who invested in SMS Assist?
SMS Assist's investors include Pritzker Group, Insight Partners, JumpStart Ventures, Diego Berdakin and Granite Creek Partners, and 5 more on record.
20122013201420152016
$15MSeries A$45MSeries B$45MSeries C$150MSeries D
United States · Series D startup
Who invested in SMS Assist
Funding summaryUpdated 26 Oct 2026
$255Mraised across 4 rounds since 2011, from 5 sources
$15MSeries A$45MSeries B$45MSeries C$150MSeries D
- Latest round
- Series D, $150MJun 2016
- Step-upi
- 3.3×
- Investors
- 10
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $15M Jun 2011
- Biggest round
- $150M Series D · Jun 2016
- Usual gap between rounds
- 18 months the median of 3
The rounds
- Jun 2016Series D$150M7 new3 returning
Insight Partners
Pritzker Group
JumpStart Ventures- Diego Berdakin
- Granite Creek Partners
- Huizenga Automation Group
- Huizenga Capital Management
- John Cook
- Peter Liu
- Scott Langmack
Reported by Businesswire and 1 other
- May 2015
- Oct 2013
- Jun 2011
Founders and team
From SMS Assist's own website: 1 founder, 4 on the team.
Jay McKeeFounder and CEO
- Justin IannaconePresident and CFO
- Jianqing ZhaoChief Technology Officer
- Michael KrumwiedeChief Strategy Officer
- Sean MillerChief Revenue Officer
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Series A2011Series B2013Series C2015Series D2016Pritzker GroupInsight PartnersJumpStart VenturesDiego BerdakinGranite Creek PartnersHuizenga Automation GroupHuizenga Capital ManagementJohn CookPeter LiuScott Langmack
Pritzker GroupInsight PartnersJumpStart VenturesDiego BerdakinGranite Creek PartnersHuizenga Automation GroupHuizenga Capital ManagementJohn CookPeter LiuScott LangmackEveryone who backed them
Diego BerdakinVC firm1round
Granite Creek Partnersno record of our own yet1round
Huizenga Automation Groupno record of our own yet1round
Huizenga Capital Managementno record of our own yet1round
John Cookno record of our own yet1round
Peter Liuno record of our own yet1round
Scott Langmackno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about SMS Assist
How much has SMS Assist raised?
SMS Assist has raised $255M across 4 rounds since 2011.
When did SMS Assist last raise?
SMS Assist's most recent round was a Series D of $150M in Jun 2016.
What was SMS Assist's biggest round?
Its most recent round, $150M in Jun 2016, is also its largest on record.
Who backed SMS Assist first?
SMS Assist's first round on record, in Jun 2011, was backed by Pritzker Group.
What stage is SMS Assist at?
SMS Assist's latest named round is a Series D, in Jun 2016.
Where is SMS Assist based?
SMS Assist is based in the United States.
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