United Kingdom · Series A startup

Who invested in Smartology

11 rounds we have observed, with the one investor named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Funding summaryUpdated 26 Oct 2026

$9.5Mraised across 11 rounds since 2019, from 11 sources

$3.6MSeries A$596KRound$177KRound$1.4MRound$394KRound$1.6MRound$225KRound$646KRound$278KRound$412KRound$229KRound
Latest round
Round, $229KDec 2024
Biggest round
$3.6MSeries A · Jan 2019
Investors
1
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201920202021202220232024
$3.6MSeries A$596KRound$177KRound$1.4MRound$394KRound$225KRound$646KRound$278KRound$412KRound$229KRound
First round
Series A, $3.6M
Jan 2019
Biggest round
$3.6M
Series A · Jan 2019
Usual gap between rounds
5 months
the median of 10

The rounds

  1. Dec 2024
    Round$229K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  2. Jun 2024
    Round$412K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  3. Sept 2023
    Round$278K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  4. Feb 2023
    Round$646K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  5. Dec 2022
    Round$225K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  6. Sept 2022
    Round$1.6M

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  7. Jul 2022
    Round$394K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  8. Mar 2022
    Round$1.4M

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  9. Oct 2021
    Round$177K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  10. Jun 2021
    Round$596K

    No investor was named in the report.

    Shares issued, filed with Companies House (SH01); no report of this raise yet

  11. Jan 2019
    Series A$3.6M1 new

    Reported by FinSMEs

Funding filed with regulators

Smartology filed 14 raises, $5.9M in all. Filings say how much was sold and to how many investors; they never name the investors.

  1. Dec 2024$229KUK share allotment
  2. Jun 2024$412KUK share allotment
  3. Sept 2023$278KUK share allotment
  4. Mar 2023$210KUK share allotment
  5. Feb 2023$436KUK share allotment
  6. Dec 2022$225KUK share allotment
  7. Sept 2022$1.6MUK share allotment
  8. Jul 2022$394KUK share allotment
  9. May 2022$474KUK share allotment
  10. Apr 2022$127KUK share allotment
  11. Apr 2022$534KUK share allotment
  12. Mar 2022$224KUK share allotment
  13. Oct 2021$177KUK share allotment
  14. Jun 2021$596KUK share allotment

Everyone who backed them

Committed CapitalVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Smartology

Who invested in Smartology?

Smartology's investors include Committed Capital.

How much has Smartology raised?

Smartology has raised $9.5M across 11 rounds since 2019.

When did Smartology last raise?

Smartology's most recent round, $229K, was in Dec 2024.

What was Smartology's biggest round?

Smartology's largest round on record is $3.6M (Series A), in Jan 2019.

Who backed Smartology first?

Smartology's first round on record, in Jan 2019, was backed by Committed Capital.

What stage is Smartology at?

Smartology's latest named round is a Series A, in Jan 2019.

Where is Smartology based?

Smartology is based in the United Kingdom.

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