Who invested in Smartly.io

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Funding summaryUpdated 26 Oct 2026

$248Mraised across 4 rounds since 2015, from 4 sources

$2.8MSeries A$20MRound$225MRound

Latest round: Round, $225MDec 2019
Step-upi: 11.3×
Investors: 4

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2016201720182019

$2.8MSeries A$20MRound?Venture$225MRound

First round: Series A, $2.8M
Biggest round: $225M
Usual gap between rounds: 2.1 years

The rounds

Dec 2019
Round$225M1 new
- PSG
Reported by FinSMEs
Nov 2019
VentureAmount undisclosed1 new2 returning
Source recorded
Sept 2017
Round$20M1 new
- Highland Europe
Reported by FinSMEs
Apr 2015
Series A$2.8M1 new
- Lifeline Ventures
From a historical funding record

Founders and team

From Smartly.io's own website: 8 on the team.

Laura DesmondChief Executive Officer
Brianna GaysChief Marketing Officer
Graeham SampsonChief Financial Officer
KMac MacGregorChief Commercial Officer
Kate BarneyChief Human Resources Officer
Lauri TarkkalaChief Technology Officer
Maxwell TangChief Product Officer
Oli Marlow-ThomasChief Innovation Officer

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2015Round2017Venture2019Round2019

Everyone who backed them

Lifeline VenturesVC firm2rounds

Highland EuropeVC firm2rounds

ConsenSysVC firm1round

PSGVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Smartly.io as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.