United States · Seed startup

Who invested in Smart Toy

3 rounds we have observed, with the 13 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$2.6Mraised across 3 rounds since 2012, from 3 sources

$18KSeed$2.5MSeed$120KSeed

Latest round: Seed, $120KJun 2014
Biggest round: $2.5MSeed · Sept 2012
Investors: 13

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20132014

$18KSeed$2.5MSeed$120KSeed

First round: Seed, $18K
Biggest round: $2.5M
Usual gap between rounds: 21 months

The rounds

Jun 2014
Seed$120K1 new
- Disney Accelerator
From a historical funding record
Sept 2012
Seed$2.5M11 new
- 500 Global
- Softtech VC
- Translink Capital
- Ludlow Ventures
- David Cohen
- Social Leverage
- Oakview Group
- PJM Advisors
- Gavin Lee
- Rich Schmelzer
- Scott McDaniel
Reported by techcrunch.com
May 2012
Seed$18K1 new
- Techstars
Reported by techstars.com

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2012Seed2012Seed2014

Ludlow VenturesDavid Cohen

Social Leverage

Disney Accelerator

Oakview GroupPJM Advisors

The exit

ExitBuyerPriceWhen

AcquiredCartwheel KidsundisclosedOct 2014

From historical deal records. Wrong? Tell us.

Everyone who backed them

TechstarsVC firm1round

500 GlobalAngel1round

Softtech VCVC firm1round

Translink CapitalVC firm1round

Ludlow VenturesVC firm1round

David CohenAngel1round

Social LeverageVC firm1round

Disney AcceleratorAccelerator1round

Oakview GroupVC firm1round

PJM AdvisorsPrivate equity1round

Gavin Leeno record of our own yet1round

Rich Schmelzerno record of our own yet1round

Scott McDanielno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Smart Toy