United States · 
Who invested in Simple Habit?
Simple Habit's investors include New Enterprise Associates, FJ Labs, Foundation Capital, Correlation Ventures and Gusto, and 2 more on record.
2018
$2.5MRound$10MSeries A
United States · Series A startup
Who invested in Simple Habit
Funding summaryUpdated 26 Oct 2026
$13Mraised across 2 rounds since 2017, from 2 sources
$2.5MRound$10MSeries A
- Latest round
- Series A, $10MNov 2018
- Step-upi
- 4×
- Investors
- 7
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Round, $2.5M May 2017
- Biggest round
- $10M Series A · Nov 2018
- Between rounds
- 18 months from the last two
The rounds
- Nov 2018Series A$10M2 new1 returning
Reported by FinSMEsSEC filing: $13M sold, first sale Oct 2018
- May 2017Round$2.5M5 new
New Enterprise Associates
FJ Labs
Gusto- Foundation
- founders of Dropbox
Reported by FinSMEs
Founders and team
From the SEC filings it signed: 1 on the team.
- Yunha KimExecutive Officer, Director, Promoteri
On the board, as filediSteve Vassallo
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Round2017Series A2018New Enterprise AssociatesFJ Labs
Foundation Capital
Correlation VenturesGustoFoundationfounders of Dropbox
New Enterprise AssociatesFJ LabsFoundation CapitalCorrelation VenturesGustoFoundationfounders of DropboxEveryone who backed them
Foundationno record of our own yet1round
founders of Dropboxno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
This firm lists Simple Habit as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Simple Habit
How much has Simple Habit raised?
Simple Habit has raised $13M across 2 rounds since 2017.
When did Simple Habit last raise?
Simple Habit's most recent round was a Series A of $10M in Nov 2018.
What was Simple Habit's biggest round?
Its most recent round, $10M in Nov 2018, is also its largest on record.
Who backed Simple Habit first?
Simple Habit's first round on record, in May 2017, was backed by New Enterprise Associates, FJ Labs and Gusto and 2 others.
What stage is Simple Habit at?
Simple Habit's latest named round is a Series A, in Nov 2018.
Where is Simple Habit based?
Simple Habit is based in the United States.
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