Who invested in Shelfie

3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Retail

Funding summaryUpdated 26 Oct 2026

$930Kraised across 3 rounds since 2013, from 3 sources

$75KSeed$835KSeed$20KSeed

Latest round: Seed, $20KJul 2014
Biggest round: $835KSeed · May 2014
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2014

$75KSeed$835KSeed$20KSeed

First round: Seed, $75K
Biggest round: $835K
Usual gap between rounds: 9 months

The rounds

Jul 2014
Seed$20K1 new
- The Brandery
From a historical funding record
May 2014
Seed$835K5 new
- HIGHLINEvc
- Growlab Ventures
- Jim Fletcher
- Michael Serbinis
- Mike Volker
From a historical funding record
Aug 2013
Seed$75K
No investor was named in the report.
From a historical funding record

Founders and team

From Shelfie's own website: 3 on the team.

Satya NadellaCEO of Microsoft
Yehia OweissCEO at Shelfie
Graham SwallowRetail Lead, Northern Europe at Axis Communications

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2013Seed2014Seed2014

The Brandery

HIGHLINEvc

Growlab VenturesJim FletcherMichael SerbinisMike Volker

Everyone who backed them

The BranderyAccelerator1round

HIGHLINEvcVC firm1round

Growlab VenturesAccelerator1round

Jim FletcherAngel1round

Michael Serbinisno record of our own yet1round

Mike Volkerno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Shelfie as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.