United States · Venture startup

Who invested in Serena & Lily

5 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Retail

Funding summaryUpdated 26 Oct 2026

$70Mraised across 5 rounds since 2010, from 5 sources

$500KDebt$4.5MVenture$12MVenture$10MSeries A$43MVenture
Latest round
Venture, $43MApr 2014
Step-upi
4.3×
Investors
2
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20102011201220132014
$500KDebt$4.5MVenture$12MVenture$10MSeries A$43MVenture
First round
Debt, $500K
Mar 2010
Biggest round
$43M
Venture · Apr 2014
Usual gap between rounds
17 months
the median of 4

The rounds

  1. Apr 2014
    Venture$43M

    No investor was named in the report.

    From a historical funding recordSEC filing: $43M sold, first sale Mar 2014

  2. Mar 2013
    Series A$10M1 new

    Reported by finsmes.com

  3. Nov 2011
    Venture$12M

    No investor was named in the report.

    Reported by sec.govSEC filing: $12M sold, first sale Oct 2011

  4. May 2010
    Venture$4.5M1 new

    Reported by sec.govSEC filing: $4.5M sold, first sale May 2010

  5. Mar 2010
    Debt$500K

    No investor was named in the report.

    Reported by sec.govSEC filing: $500K sold, first sale Mar 2010

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Debt2010Venture2010Venture2011Series A2013Venture2014ORIX VenturesMDC Dream Ventures

Everyone who backed them

ORIX VenturesVC firm1round
MDC Dream VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Serena & Lily

Who invested in Serena & Lily?

Serena & Lily's investors include ORIX Ventures and MDC Dream Ventures.

How much has Serena & Lily raised?

Serena & Lily has raised $70M across 5 rounds since 2010.

When did Serena & Lily last raise?

Serena & Lily's most recent round was a Venture of $43M in Apr 2014.

What was Serena & Lily's biggest round?

Its most recent round, $43M in Apr 2014, is also its largest on record.

Who backed Serena & Lily first?

Serena & Lily's first round on record, in May 2010, was backed by MDC Dream Ventures.

What stage is Serena & Lily at?

Serena & Lily's latest named round is a Venture, in Apr 2014.

Where is Serena & Lily based?

Serena & Lily is based in the United States.

Companies like Serena & Lily

In the same sector, and raised in the last eighteen months.

Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.