United Kingdom · Series C startup

Who invested in SecretSales

3 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$18Mraised across 3 rounds since 2010, from 3 sources

$10.0MRound$7.6MSeries C
Latest round
Series C, $7.6MApr 2014
Biggest round
$10.0MRound · Feb 2012
Investors
7
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20102011201220132014
?Round$10.0MRound$7.6MSeries C
First round
Round
Feb 2010
Biggest round
$10.0M
Round · Feb 2012
Usual gap between rounds
2.2 years
the median of 2

The rounds

  1. Apr 2014
    Series C$7.6M3 new1 returning

    From a historical funding record

  2. Feb 2012
  3. Feb 2010
    RoundAmount undisclosed1 new
    • brands4friends

    Reported by thealarmclock.com

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Pentech VenturesVC firm2rounds
Partech VenturesVC firm1round
Connect VenturesVC firm1round
Doughty HansonPrivate equity1round
123VentureVC firm1round
brands4friendsno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about SecretSales

Who invested in SecretSales?

SecretSales's investors include Pentech Ventures, Partech Ventures, Connect Ventures, Doughty Hanson and 123Venture, and 2 more on record.

How much has SecretSales raised?

SecretSales has raised $18M across 3 rounds since 2010. One round did not disclose an amount, so the total is a floor.

When did SecretSales last raise?

SecretSales's most recent round was a Series C of $7.6M in Apr 2014.

What was SecretSales's biggest round?

SecretSales's largest round on record is $10.0M (Undisclosed round), in Feb 2012.

Who backed SecretSales first?

SecretSales's first round on record, in Feb 2010, was backed by brands4friends.

What stage is SecretSales at?

SecretSales's latest named round is a Series C, in Apr 2014.

Where is SecretSales based?

SecretSales is based in the United Kingdom.

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