Series B startup

Who invested in Sampler

3 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$5.6Mraised across 3 rounds since 2014, from 3 sources

$645KSeed$1.0MSeed$4.0MSeries B
Latest round
Series B, $4.0MJul 2020
Step-upi
4×
Investors
8
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201520162017201820192020
$645KSeed$1.0MSeed$4.0MSeries B
First round
Seed, $645K
Dec 2014
Biggest round
$4.0M
Series B · Jul 2020
Usual gap between rounds
4.8 years
the median of 2

The rounds

  1. Jul 2020
    Series B$4.0M1 new2 returning

    Source recorded

  2. Aug 2015
    Seed$1.0M2 new1 returning

    From a historical funding record

  3. Dec 2014

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

BDC CapitalVC firm2rounds
Export Development CanadaGovernment2rounds
Founders FactoryAccelerator1round
Accelerator FundVC firm1round
Ryerson FuturesVC firm1round
Startup NextAccelerator1round
David B Perkinsno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Sampler as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Ideal VenturesVC firmPer its own site

Quick answers about Sampler

Who invested in Sampler?

Sampler's investors include BDC Capital, Export Development Canada, MaRS Investment Accelerator Fund, Founders Factory and Accelerator Fund, and 3 more on record.

How much has Sampler raised?

Sampler has raised $5.6M across 3 rounds since 2014.

When did Sampler last raise?

Sampler's most recent round was a Series B of $4.0M in Jul 2020.

What was Sampler's biggest round?

Its most recent round, $4.0M in Jul 2020, is also its largest on record.

Who backed Sampler first?

Sampler's first round on record, in Dec 2014, was backed by Export Development Canada, MaRS Investment Accelerator Fund and Accelerator Fund and 2 others.

What stage is Sampler at?

Sampler's latest named round is a Series B, in Jul 2020.

Companies like Sampler

In the same sector, and raised in the last eighteen months.

Find investors like these

Search every investor by what they have actually funded, then narrow to your stage and market. Free.