United States · Series F startup

Who invested in Salsify

5 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Valuation: $2.0B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$298Mraised across 5 rounds since 2013, from 5 sources

$8.0MSeries A$17MSeries B$30MSeries C$43MSeries D$200MSeries F
Latest round
Series F, $200MApr 2022
Step-upi
4.7×
Investors
9
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015201720192021
$8.0MSeries A$17MSeries B$30MSeries C$43MSeries D$200MSeries F
First round
Series A, $8.0M
Sept 2013
Biggest round
$200M
Series F · Apr 2022
Usual gap between rounds
22 months
the median of 4

The rounds

  1. Apr 2022
    Series F$200M2 new1 returning

    Source recorded

  2. Aug 2018
    Series D$43M2 new2 returning

    Reported by FinSMEs

  3. Jan 2017
    Series C$30M2 new1 returning

    Reported by FinSMEs

  4. Jul 2015
    Series B$17M1 new2 returning

    From a historical funding record

  5. Sept 2013

Founders and team

From Salsify's own website: 1 founder, 6 on the team.

Rob GonzalezCo-Founder and Chief Strategy & Innovation Officer
  • Piyush ChaudhariCEO
  • Colleen HabeskiChief People Officer
  • David ForlizziChief Financial Officer
  • Femi GiwaChief Legal Officer
  • Julie MarobellaChief Product Officer
  • Lisa SchrumpfChief Commercial Officer

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2013Series B2015Series C2017Series D2018Series F2022VenrockMatrix PartnersNorth Bridge Venture Partners & Growth EquityNORTHBRIDGE EQUITYWarburg PincusTPGUnderscore VCGreenspring Associates/ MatrixUnderscore.VC/ Venrock

Everyone who backed them

VenrockVC firm3rounds
Matrix PartnersVC firm3rounds
NORTHBRIDGE EQUITYPrivate equity2rounds
Warburg PincusPrivate equity1round
TPGPrivate equity1round
Underscore VCVC firm1round
Greenspring Associates/ Matrixno record of our own yet1round
Underscore.VC/ Venrockno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Salsify as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

CrossWork Midas Pre-IPO Fund, LLCGrowth equity2026, per its site

Quick answers about Salsify

Who invested in Salsify?

Salsify's investors include Venrock, Matrix Partners, North Bridge Venture Partners & Growth Equity, NORTHBRIDGE EQUITY and Warburg Pincus, and 4 more on record.

How much has Salsify raised?

Salsify has raised $298M across 5 rounds since 2013.

When did Salsify last raise?

Salsify's most recent round was a Series F of $200M in Apr 2022.

What was Salsify's biggest round?

Its most recent round, $200M in Apr 2022, is also its largest on record.

Who backed Salsify first?

Salsify's first round on record, in Sept 2013, was backed by Matrix Partners and North Bridge Venture Partners & Growth Equity.

What stage is Salsify at?

Salsify's latest named round is a Series F, in Apr 2022.

Where is Salsify based?

Salsify is based in the United States.

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