United States · Who invested in Ruby Ribbon?
Ruby Ribbon's investors include Trinity Ventures, Mohr Davidow Ventures, DBL Partners and Direct Selling Capital.
2012201320142015201620172018
$3.0MSeed$2.1MVenture$8.5MSeries B$7.5MSeries C$1.4MVenture
United States · Venture startup
Who invested in Ruby Ribbon
Funding summaryUpdated 26 Oct 2026
$22Mraised across 5 rounds since 2012, from 5 sources
$3.0MSeed$2.1MVenture$8.5MSeries B$7.5MSeries C$1.4MVenture
- Latest round
- Venture, $1.4MFeb 2018
- Biggest round
- $8.5MSeries B · Apr 2013
- Investors
- 4
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Seed, $3.0M May 2012
- Biggest round
- $8.5M Series B · Apr 2013
- Usual gap between rounds
- 2.2 years the median of 3
The rounds
- Feb 2018Venture$1.4M
No investor was named in the report.
Source recordedSEC filing: $1.4M sold, first sale Jan 2018
- Nov 2015Series C$7.5M2 new2 returning
Trinity Ventures
Mohr Davidow Ventures
DBL Partners- Direct Selling Capital
From a historical funding recordSEC filing: $7.5M sold, first sale Nov 2015
- Apr 2013Series B$8.5M1 new1 returning
Reported by finsmes.comSEC filing: $8.5M sold, first sale Jan 2013
- Apr 2013Venture$2.1M1 returning
From a historical funding recordSEC filing: $8.5M sold, first sale Jan 2013
- May 2012
Founders and team
From the SEC filings it signed: 2 on the team.
- Anna Zornosa HeymannExecutive Officer, Directori
- Elvia E. CowanExecutive Officeri
On the board, as filediCynthia E. RingoKatherine BarrLori BushMichael LohnerNorman S. MatthewsPatricia E. Nakache
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Seed2012Venture2013Series B2013Series C2015Venture2018Trinity VenturesMohr Davidow VenturesDBL PartnersDirect Selling Capital
Trinity VenturesMohr Davidow VenturesDBL PartnersDirect Selling CapitalEveryone who backed them
Direct Selling Capitalno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about Ruby Ribbon
How much has Ruby Ribbon raised?
Ruby Ribbon has raised $22M across 5 rounds since 2012.
When did Ruby Ribbon last raise?
Ruby Ribbon's most recent round was a Venture of $1.4M in Feb 2018.
What was Ruby Ribbon's biggest round?
Ruby Ribbon's largest round on record is $8.5M (Series B), in Apr 2013.
Who backed Ruby Ribbon first?
Ruby Ribbon's first round on record, in May 2012, was backed by Trinity Ventures.
What stage is Ruby Ribbon at?
Ruby Ribbon's latest named round is a Venture, in Feb 2018.
Where is Ruby Ribbon based?
Ruby Ribbon is based in the United States.
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