Who invested in PrimaryBid?
PrimaryBid's investors include Goldman Sachs, Outward VC, SoftBank, SoftBank Vision Fund and Omers Ventures, and 4 more on record.

United Kingdom · Series C startup
Funding summaryUpdated 26 Oct 2026
$265Mraised across 4 rounds since 2018, from 4 sources
Each circle is a round, placed by date and sized by amount. The line above is the running total.
PrimaryBidFinance1 / 13Their pitch deckPrimaryBid's pitch deck, 13 slidesEach slide read for what it argues, against the decks that raised at the same stage.→No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
PrimaryBid filed 2 raises, $136M in all. Filings say how much was sold and to how many investors; they never name the investors.
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
PrimaryBid's investors include Goldman Sachs, Outward VC, SoftBank, SoftBank Vision Fund and Omers Ventures, and 4 more on record.
PrimaryBid has raised $265M across 4 rounds since 2018.
PrimaryBid's most recent round, $64M, was in Dec 2022.
PrimaryBid's largest round on record is $190M (Series C), in Feb 2022.
PrimaryBid's first round on record, in Sept 2018, was backed by Lombard Odier.
PrimaryBid's latest named round is a Series C, in Feb 2022.
PrimaryBid is based in the United Kingdom.
Goldman Sachs led the Undisclosed round in 2019.
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