United States · Who invested in Primary?
Primary's investors include Homebrew, USVP, Founders Fund, Female Founders Fund and Carthona Capital, and 1 more on record.
2018201920202021202220232024
$20MRound$20MSeries C$2.3MVenture$2.4MSeed
United States · Seed startup
Who invested in Primary
Funding summaryUpdated 26 Oct 2026
$45Mraised across 4 rounds since 2018, from 4 sources
$20MRound$20MSeries C$2.3MVenture$2.4MSeed
- Latest round
- Seed, $2.4MSept 2024
- Biggest round
- $20MSeries C · Sept 2019
- Investors
- 6 (2 led)
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Round, $20M Feb 2018
- Biggest round
- $20M Series C · Sept 2019
- Usual gap between rounds
- 19 months the median of 3
The rounds
- Sept 2024
- Jul 2023
- Sept 2019
- Feb 2018
Founders and team
From Primary's own website: 1 founder, 13 on the team.
- Michael WhiteCEO
- Michael ClarkCTO
- Nate BrandtChief of Staff
- Chase GibsonClient Success Manager
- Daisy DeeProject Manager
- David VadalaCreative Director
- Erin KarperUI/UX Designer
- Haley LangerTechnical Project Manager
- Jessie PyneUI/UX Designer
- Lia CarlinSenior Director of Client Services
- Matt StewartCreative Director
- Nicole WilliamsProject Manager
- Sruti KondaProject Manager
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Round2018Series C2019Venture2023Seed2024
HomebrewL
USVPL
Founders Fund
Female Founders Fund
Carthona Capital
Archangel Ventures
HomebrewLUSVPLFounders FundFemale Founders FundCarthona CapitalArchangel VenturesEveryone who backed them
Missing a round, or an investor who was in one? Tell us.
Quick answers about Primary
How much has Primary raised?
Primary has raised $45M across 4 rounds since 2018.
When did Primary last raise?
Primary's most recent round was a Seed of $2.4M in Sept 2024.
What was Primary's biggest round?
Primary's largest round on record is $20M (Series C), in Sept 2019, led by Homebrew.
Who backed Primary first?
Primary's first round on record, in Sept 2019, was backed by Homebrew and USVP.
What stage is Primary at?
Primary's latest named round is a Seed, in Sept 2024.
Where is Primary based?
Primary is based in the United States.
Who led Primary's rounds?
Homebrew led the Series C in 2019.
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