Who invested in Pikl

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial ServicesFintechInsurtech

Funding summaryUpdated 26 Oct 2026

$6.0Mraised across 2 rounds since 2019, from 2 sources

$3.2MSeries A$2.8MCrowdfunding

Latest round: Crowdfunding, $2.8MMar 2023
Biggest round: $3.2MSeries A · May 2019
Investors: 3

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2020202120222023

$3.2MSeries A$2.8MCrowdfunding

First round: Series A, $3.2M
Biggest round: $3.2M
Between rounds: 3.8 years

The rounds

Mar 2023
Crowdfunding$2.8M2 new
- Crowdcube
- Outrun Ventures
Source recorded
May 2019
Series A$3.2M1 new
- Sir Peter Wood
Reported by Fintech

Founders and team

From Pikl's own website: 4 founders, 1 on the team.

Louise BirritteriCEO and Founder

Richard SavelliCFO and Co-Founder

James EllisCo Founder of The Original Cottage Company

Sir Peter WoodFounder of Direct Line and eSure

Rob WhiteCTO

AdvisersSimon Lehmann

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2019Crowdfunding2023

Crowdcube

Outrun VenturesSir Peter Wood

Everyone who backed them

CrowdcubeVC firm1round

Outrun VenturesFamily office1round

Sir Peter Woodno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list Pikl as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.