Who invested in Persado?
Persado's investors include Bain Capital Ventures, Citi Ventures, American Express Ventures, StarVest Partners and Goldman Sachs, and 1 more on record. Goldman Sachs led its latest round.
United States · Series B startup
Funding summaryUpdated 26 Oct 2026
$66Mraised across 3 rounds since 2013, from 3 sources
Each circle is a round, placed by date and sized by amount. The line above is the running total.
Source recorded
From a historical funding record
From Persado's own website: 3 founders, 7 on the team.
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Persado's investors include Bain Capital Ventures, Citi Ventures, American Express Ventures, StarVest Partners and Goldman Sachs, and 1 more on record. Goldman Sachs led its latest round.
Persado has raised $66M across 3 rounds since 2013.
Persado's most recent round, $30M, was in Jan 2016, led by Goldman Sachs.
Its most recent round, $30M in Jan 2016, is also its largest on record.
Persado's first round on record, in Feb 2013, was backed by Bain Capital Ventures.
Persado's latest named round is a Series B, in Jan 2015.
Persado is based in the United States.
Goldman Sachs led the funding round in 2016.
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