United States · Series B startup

Who invested in Persado

3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Software

Funding summaryUpdated 26 Oct 2026

$66Mraised across 3 rounds since 2013, from 3 sources

$15MSeries A$21MSeries B$30MRound
Latest round
Round, $30MJan 2016
Led by
Goldman Sachs
Step-upi
1.4×
Investors
6 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2013201420152016
$15MSeries A$21MSeries B$30MRound
First round
Series A, $15M
Feb 2013
Biggest round
$30M
Round · Jan 2016
Usual gap between rounds
23 months
the median of 2

The rounds

  1. Jan 2016
  2. Jan 2015
    Series B$21M3 new1 returning

    From a historical funding record

  3. Feb 2013
    Series A$15M1 new

    Reported by techcrunch.com

Founders and team

From Persado's own website: 3 founders, 7 on the team.

Alex VratskidesChief Executive Officer and Co-Founder
Assaf BaciuPresident and Co-Founder
Stephen A. MugfordCEO and Founder of Visceral AI
  • Ricardo LudtkeVice President, Operations
  • Tina PapadakiGlobal Vice President, People
  • Efi BasoukouChief of Staff
  • Kevin MeaseChief Product Officer
  • Panagiotis AngelopoulosChief AI Officer
  • Vasilios KarakoidasChief Technology Officer
  • Rick KozodyGeneral Counsel

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Bain Capital VenturesVC firm3rounds
Citi VenturesCorporate VC2rounds
StarVest PartnersVC firm2rounds
Goldman SachsPrivate equity1round, led 1
TLcom Capital LLPVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list Persado as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Eastward Capital PartnersVC firmPer its own site
Knuru CapitalVC firmPer its own site
Omega Venture PartnersVC firmPer its own site

Quick answers about Persado

Who invested in Persado?

Persado's investors include Bain Capital Ventures, Citi Ventures, American Express Ventures, StarVest Partners and Goldman Sachs, and 1 more on record. Goldman Sachs led its latest round.

How much has Persado raised?

Persado has raised $66M across 3 rounds since 2013.

When did Persado last raise?

Persado's most recent round, $30M, was in Jan 2016, led by Goldman Sachs.

What was Persado's biggest round?

Its most recent round, $30M in Jan 2016, is also its largest on record.

Who backed Persado first?

Persado's first round on record, in Feb 2013, was backed by Bain Capital Ventures.

What stage is Persado at?

Persado's latest named round is a Series B, in Jan 2015.

Where is Persado based?

Persado is based in the United States.

Who led Persado's rounds?

Goldman Sachs led the funding round in 2016.

Companies like Persado

In the same sector, and raised in the last eighteen months.

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