Who invested in Permutive

3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Y Combinator: S14

Funding summaryUpdated 26 Oct 2026

$76Mraised across 3 rounds since 2013, from 3 sources

$1.4MVenture$75MSeries C

Latest round: Series C, $75MNov 2021
Step-upi: 53.2×
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015201720192021

?Venture$1.4MVenture$75MSeries C

First round: Venture
Biggest round: $75M
Usual gap between rounds: 6.4 years

The rounds

Nov 2021
Series C$75M4 new2 returning
Source recordedSEC filing: $87M sold, first sale Oct 2021
May 2015
Venture$1.4M1 new
- Octopus Ventures
From a historical funding recordSEC filing: $1.4M sold, first sale May 2015
Dec 2013
VentureAmount undisclosed1 new
- Entrepreneur First
From a historical funding record

Founders and team

From Permutive's own website: 4 on the team.

Michael O’GradyCFO
Chloe GrutchfieldVP of Products
Jeffrey RoselloVP of Customer Success
Lauren StephensonVP of People

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Venture2013Venture2015Series C2021

Octopus Ventures

Entrepreneur First

Y Combinator

SoftBankSoftBank Vision Fund

EQT Ventures

Everyone who backed them

Octopus VenturesVC firm2rounds

Entrepreneur FirstAccelerator2rounds

Y CombinatorAccelerator1round

SoftBankInvestment firm1round

SoftBank Vision FundVC firm1round

EQT VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Permutive as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.