United States · Series D startup

Who invested in Percolate

5 rounds we have observed, with the 16 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Funding summaryUpdated 26 Oct 2026

$107Mraised across 5 rounds since 2011, from 5 sources

$1.5MSeed$9.0MSeries A$24MSeries B$40MSeries C$32MSeries D
Latest round
Series D, $32MMar 2019
Biggest round
$40MSeries C · May 2015
Investors
16
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2013201520172019
$1.5MSeed$9.0MSeries A$24MSeries B$40MSeries C$32MSeries D
First round
Seed, $1.5M
Dec 2011
Biggest round
$40M
Series C · May 2015
Usual gap between rounds
16 months
the median of 4

The rounds

  1. Mar 2019
  2. May 2015
  3. Mar 2014
  4. Nov 2012
  5. Dec 2011

Founders and team

From Percolate's own website: 9 on the team.

  • Hayden StaffordPresident and Chief Revenue Officer
  • Rob TarkoffChief Executive Officer
  • Celaena PowderChief Legal Officer
  • Evan GoldsteinChief Financial Officer
  • Kimberly SchultzChief Human Resources Officer
  • Rob PinkertonChief Marketing Officer
  • Taylor ShortChief of Staff
  • Toby CarringtonChief Business Officer
  • Umberto MillettiChief Product & Technology Officer

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

First Round CapitalVC firm5rounds
GGV CapitalVC firm4rounds
Advancit CapitalVC firm4rounds
Sequoia CapitalVC firm3rounds
Slow VenturesVC firm3rounds
Transmedia CapitalVC firm3rounds
Lerer HippeauVC firm2rounds
Lerer VenturesVC firm2rounds
SV AngelVC firm1round
W VenturesVC firm1round
Dave MorinVC firm1round
Neu Venture CapitalVC firm1round
WPPGrowth equity1round
Rick WebbAngel1round
Josh SpearAngel1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Percolate

Who invested in Percolate?

Percolate's investors include First Round Capital, GGV Capital, Advancit Capital, Sequoia Capital and Slow Ventures, and 11 more on record.

How much has Percolate raised?

Percolate has raised $107M across 5 rounds since 2011.

When did Percolate last raise?

Percolate's most recent round was a Series D of $32M in Mar 2019.

What was Percolate's biggest round?

Percolate's largest round on record is $40M (Series C), in May 2015.

Who backed Percolate first?

Percolate's first round on record, in Dec 2011, was backed by SV Angel, First Round Capital and Slow Ventures and 7 others.

What stage is Percolate at?

Percolate's latest named round is a Series D, in Mar 2019.

Where is Percolate based?

Percolate is based in the United States.

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