Who invested in Merchbar

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce

Funding summaryUpdated 26 Oct 2026

$2.3Mraised across 2 rounds since 2014, from 2 sources

$1.0MSeed$1.3MRound

Latest round: Round, $1.3MNov 2021
Step-upi: 1.3×
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015201620172018201920202021

$1.0MSeed$1.3MRound

First round: Seed, $1.0M
Biggest round: $1.3M
Between rounds: 6.9 years

The rounds

Nov 2021
Round$1.3M3 new1 returning
Source recordedSEC filing: $1.3M sold, first sale Sept 2021
Dec 2014
Seed$1.0M3 new
From a historical funding record

Founders and team

From the SEC filings it signed: 1 on the team.

Edward AtenExecutive Officer, Directori

On the board, as filediLee Hower

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2014Round2021

Structure CapitalUniversal Music Group

Everyone who backed them

500 GlobalAngel2rounds

NextView VenturesVC firm1round

Sand Hill AngelsAngel network1round

Bullpen CapitalVC firm1round

Structure CapitalVC firm1round

Universal Music GroupCorporate VC1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Merchbar as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.