United States · Venture startup

Who invested in Mercado

2 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$25Mraised across 2 rounds since 2004, from 2 sources

$13MVenture$12MVenture
Latest round
Venture, $12MDec 2006
Biggest round
$13MVenture · Sept 2004
Investors
5
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20052006
$13MVenture$12MVenture
First round
Venture, $13M
Sept 2004
Biggest round
$13M
Venture · Sept 2004
Between rounds
2.3 years
from the last two

The rounds

  1. Dec 2006
    Venture$12M3 new2 returning

    From a historical funding record

  2. Sept 2004
    Venture$13M2 new

    From a historical funding record

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredOmniture$6.5MNov 2008

From historical deal records. Wrong? Tell us.

Everyone who backed them

Star VenturesGrowth equity2rounds
Pitango Venture Capitalno record of our own yet2rounds
Challenge Capital PartnersInvestment firm1round
Eucalyptus VenturesVC firm1round
Consensus Business GroupFamily office1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Mercado

Who invested in Mercado?

Mercado's investors include Star Ventures, Pitango Venture Capital, Challenge Capital Partners, Eucalyptus Ventures and Consensus Business Group.

How much has Mercado raised?

Mercado has raised $25M across 2 rounds since 2004.

When did Mercado last raise?

Mercado's most recent round was a Venture of $12M in Dec 2006.

What was Mercado's biggest round?

Mercado's largest round on record is $13M (Venture), in Sept 2004.

Who backed Mercado first?

Mercado's first round on record, in Sept 2004, was backed by Star Ventures and Pitango Venture Capital.

What stage is Mercado at?

Mercado's latest named round is a Venture, in Dec 2006.

Where is Mercado based?

Mercado is based in the United States.

Companies like Mercado

In the same sector, and raised in the last eighteen months.

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