United States · Seed startup

Who invested in Loyalty Lab

3 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$11Mraised across 3 rounds since 2005, from 3 sources

$4.0MSeries B$7.0MVenture
Latest round
SeedApr 2010
Biggest round
$7.0MVenture · Jun 2007
Investors
5
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

200520062007200820092010
$4.0MSeries B$7.0MVenture?Seed
First round
Series B, $4.0M
Mar 2005
Biggest round
$7.0M
Venture · Jun 2007
Usual gap between rounds
2.8 years
the median of 2

The rounds

  1. Apr 2010
    SeedAmount undisclosed1 new

    From a historical funding record

  2. Jun 2007
    Venture$7.0M1 new

    Reported by loyaltylab.com

  3. Mar 2005

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredTIBCO Software Inc.$23MDec 2010

From historical deal records. Wrong? Tell us.

Everyone who backed them

SV AngelVC firm1round
CanaanVC firm1round
Mobius Venture CapitalGrowth equity1round
OpenViewVC firm1round
Outlook VenturesGrowth equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Loyalty Lab

Who invested in Loyalty Lab?

Loyalty Lab's investors include SV Angel, Canaan, Mobius Venture Capital, OpenView and Outlook Ventures.

How much has Loyalty Lab raised?

Loyalty Lab has raised $11M across 3 rounds since 2005. One round did not disclose an amount, so the total is a floor.

When did Loyalty Lab last raise?

Loyalty Lab's most recent round was a Seed in Apr 2010.

What was Loyalty Lab's biggest round?

Loyalty Lab's largest round on record is $7.0M (Venture), in Jun 2007.

Who backed Loyalty Lab first?

Loyalty Lab's first round on record, in Mar 2005, was backed by Canaan, Mobius Venture Capital and Outlook Ventures.

What stage is Loyalty Lab at?

Loyalty Lab's latest named round is a Seed, in Apr 2010.

Where is Loyalty Lab based?

Loyalty Lab is based in the United States.

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