United States · Crowdfunding startup

Who invested in Lover.ly

7 rounds we have observed, with the 19 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$10Mraised across 7 rounds since 2011, from 7 sources

$270KVenture$500KSeed$700KSeed$3.5MSeries A$5.0MRound$52KCrowdfunding
Latest round
Crowdfunding, $52KSept 2022
Biggest round
$5.0MRound · Mar 2015
Investors
19
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201120132015201720192021
$270KVenture$500KSeed?Round$3.5MSeries A$5.0MRound$52KCrowdfunding
First round
Venture, $270K
Jul 2011
Biggest round
$5.0M
Round · Mar 2015
Usual gap between rounds
8 months
the median of 6

The rounds

  1. Sept 2022
  2. Mar 2015
    Round$5.0M1 returning

    From a historical funding record

  3. Nov 2014
  4. Jan 2013
    RoundAmount undisclosed1 new

    From a historical funding record

  5. May 2012
    Seed$700K

    No investor was named in the report.

    From a historical funding record

  6. Feb 2012
    Seed$500K6 new

    Reported by techcrunch.com

  7. Jul 2011
    Venture$270K

    No investor was named in the report.

    Reported by sec.gov

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

645 VenturesVC firm2rounds
Female Founders FundVC firm2rounds
Montage VenturesVC firm2rounds
Transmedia CapitalVC firm2rounds
Joanne WilsonAngel2rounds
Founders FundVC firm1round
SoftBankInvestment firm1round
Comcast VenturesCorporate VC1round
SoftBank CapitalVC firm1round
Quotidian VenturesVC firm1round
Rick WebbAngel1round
Charles SmithAngel1round
Sonja PerkinsAngel1round
Anu Duggalno record of our own yet1round
Great Oak Capitalno record of our own yet1round
Leslie A. Blodgettno record of our own yet1round
Michael Edwardsno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Lover.ly

Who invested in Lover.ly?

Lover.ly's investors include Great Oaks Venture Capital, 645 Ventures, Female Founders Fund, Montage Ventures and Transmedia Capital, and 14 more on record.

How much has Lover.ly raised?

Lover.ly has raised $10M across 7 rounds since 2011. One round did not disclose an amount, so the total is a floor.

When did Lover.ly last raise?

Lover.ly's most recent round was a Crowdfunding of $52K in Sept 2022.

What was Lover.ly's biggest round?

Lover.ly's largest round on record is $5.0M (Undisclosed round), in Mar 2015.

Who backed Lover.ly first?

Lover.ly's first round on record, in Feb 2012, was backed by Joanne Wilson, Rick Webb and Charles Smith and 3 others.

What stage is Lover.ly at?

Lover.ly's latest named round is a Crowdfunding, in Sept 2022.

Where is Lover.ly based?

Lover.ly is based in the United States.

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