United States · Funded startup

Who invested in Juul Labs

One round we have observed, with the one investor named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer Services

Valuation: $12B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$13Mraised across 1 round since 2018, from 1 source

Latest round
Round, $13MDec 2018
Investors
1
See who backed them

The rounds

  1. Dec 2018
    Round$13M
    • Altria Group

    Reported by Bloomberg

Everyone who backed them

Altria Groupno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Juul Labs

Who invested in Juul Labs?

Juul Labs's investors include Altria Group.

How much has Juul Labs raised?

Juul Labs has raised $13M across 1 round since 2018.

When did Juul Labs last raise?

Juul Labs's most recent round was an Undisclosed round of $13M in Dec 2018.

What was Juul Labs's biggest round?

Its most recent round, $13M in Dec 2018, is also its largest on record.

Who backed Juul Labs first?

Juul Labs's first round on record, in Dec 2018, was backed by Altria Group.

What stage is Juul Labs at?

Juul Labs's latest named round is an Undisclosed round, in Dec 2018.

Where is Juul Labs based?

Juul Labs is based in the United States.

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