United States · Venture startup

Who invested in JUUL

One round we have observed, with the 3 investors named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2C

Valuation: $38B, Oct 2024

Funding summaryUpdated 26 Oct 2026

$1.3Braised across 1 round since 2023, from 1 source

Latest round
Venture, $1.3BNov 2023
Investors
3
See who backed them

The rounds

  1. Nov 2023
    Venture$1.3B

    Source recordedSEC filing: $1.3B sold, first sale Oct 2023

Everyone who backed them

FidelityVC firm1round
M13VC firm1round

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Also claim to have backed them

These 5 firms list JUUL as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Trog Hawley CapitalFamily officePer its own site
Bail Capital LLCInvestorPer its own site
E Squared Capital ManagementPrivate equityPer its own site
Night Owl VenturesVC firmPer its own site
Rotor CapitalVC firmPer its own site

Quick answers about JUUL

Who invested in JUUL?

JUUL's investors include Tiger Global Management, Fidelity and M13.

How much has JUUL raised?

JUUL has raised $1.3B across 1 round since 2023.

When did JUUL last raise?

JUUL's most recent round was a Venture of $1.3B in Nov 2023.

What was JUUL's biggest round?

Its most recent round, $1.3B in Nov 2023, is also its largest on record.

Who backed JUUL first?

JUUL's first round on record, in Nov 2023, was backed by Tiger Global Management, Fidelity and M13.

What stage is JUUL at?

JUUL's latest named round is a Venture, in Nov 2023.

Where is JUUL based?

JUUL is based in the United States.

Companies like JUUL

In the same sector, and raised in the last eighteen months.

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