United States · Series E startup

Who invested in Iterable

7 rounds we have observed, with the 23 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechAIMartech

Valuation: $2.0B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$357Mraised across 7 rounds since 2013, from 7 sources

$1.2MSeed$22MRound$23MRound$50MSeries C$60MSeries D$200MSeries E
Latest round
Series E, $200MJun 2021
Step-upi
3.3×
Investors
23 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20132015201720192021
?Seed$1.2MSeed$22MRound$23MRound$50MSeries C$60MSeries D$200MSeries E
First round
Seed
May 2013
Biggest round
$200M
Series E · Jun 2021
Usual gap between rounds
18 months
the median of 6
IterableInformation technology & services1 / 13Their pitch deckIterable's pitch deck, 13 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

  1. Jun 2021
    Series E$200M1 new4 returning

    Source recorded

  2. Dec 2019
  3. Mar 2019
  4. Dec 2016
    Round$23M1 new

    Reported by FinSMEsSEC filing: $22M sold, first sale Oct 2016

  5. Jul 2016
    Round$22M8 new6 returning

    Source recordedSEC filing: $22M sold, first sale Oct 2016

  6. Feb 2015
    Seed$1.2M5 new2 returning

    From a historical funding record

  7. May 2013
    SeedAmount undisclosed3 new

    Reported by techcrunch.com

Founders and team

From Iterable's own website and the SEC filings it signed: 1 founder, 9 on the team.

Andrew BoniFounder and Chief ScientistNamed on its 2016 Form D
  • Sam AllenChief Executive Officer
  • Jim BartolomeaChief People and Culture Officer
  • Nick BeilChief Product Officer
  • Priya GillChief Marketing Officer
  • Samya DasSarmaChief Technology Officer
  • Teri HatfieldChief Revenue Officer
  • Vasu KohliChief Information Security Officer
  • Victor RagoChief Financial Officer
  • Haoran ZhuExecutive Officer, Directori

On the board, as filediSabri Murat BicerShardul Murat Shah

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Index VenturesVC firm4rounds
CRVVC firm4rounds
500 GlobalAngel3rounds
AngelPadAccelerator3rounds
645 VenturesVC firm3rounds
TEEC Angel FundVC firm3rounds
Merus CapitalVC firm2rounds
Blue Cloud VenturesVC firm2rounds
Thomas KorteAngel2rounds
Stereo CapitalInvestment firm2rounds
Viking GlobalVC firm1round, led 1
China Rock CapitalVC firm1round
Harmony PartnersVC firm1round
HarmonyCorporate VC1round
Yun-Fang JuanAngel1round
David McClureAngel1round
Runway IncubatorIncubator1round
Christine Tsaino record of our own yet1round
Jun LIno record of our own yet1round
Parker Thompsonno record of our own yet1round
Yun-Fang Juanno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 7 firms list Iterable as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

TSVCVC firmPer its own site
Glynn Capital ManagementVC firmPer its own site
Artisanal VenturesVC firmPer its own site
Industrial Investors GroupPrivate equityGrowth, per its site
3SPOKEPrivate creditPer its own site
Brighter CapitalFamily officePer its own site
ConduitAcceleratorPer its own site

Quick answers about Iterable

Who invested in Iterable?

Iterable's investors include Index Ventures, CRV, 500 Global, AngelPad and 645 Ventures, and 18 more on record.

How much has Iterable raised?

Iterable has raised $357M across 7 rounds since 2013. One round did not disclose an amount, so the total is a floor.

When did Iterable last raise?

Iterable's most recent round was a Series E of $200M in Jun 2021.

What was Iterable's biggest round?

Its most recent round, $200M in Jun 2021, is also its largest on record.

Who backed Iterable first?

Iterable's first round on record, in May 2013, was backed by AngelPad, TEEC Angel Fund and China Rock Capital.

What stage is Iterable at?

Iterable's latest named round is a Series E, in Jun 2021.

Where is Iterable based?

Iterable is based in the United States.

Who led Iterable's rounds?

Viking Global led the Series D in 2019.

Companies like Iterable

In the same sector, and raised in the last eighteen months.

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