United States · Seed startup

Who invested in Instore

3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

B2B

Funding summaryUpdated 26 Oct 2026

$2.2Mraised across 3 rounds since 2011, from 3 sources

$220KDebt$775KDebt$1.2MSeed
Latest round
Seed, $1.2MNov 2011
Step-upi
1.5×
Investors
6
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2012
$220KDebt$775KDebt$1.2MSeed
First round
Debt, $220K
May 2011
Biggest round
$1.2M
Seed · Nov 2011
Between rounds
5 months
from the last two

The rounds

  1. Nov 2011
    Seed$1.2M6 new

    Reported by gigaom.com

  2. Oct 2011
    Debt$775K

    No investor was named in the report.

    Reported by sec.gov

  3. May 2011
    Debt$220K

    No investor was named in the report.

    Reported by sec.gov

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Debt2011Debt2011Seed2011Detroit Venture Partners LPInsiktDavid FryRobert StefanskiNathan StollRajeev Viswanathan

Everyone who backed them

Detroit Venture Partners LPVC firm1round
InsiktVC firm1round
David FryAngel1round
Robert StefanskiAngel1round
Nathan Stollno record of our own yet1round
Rajeev Viswanathanno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Instore

Who invested in Instore?

Instore's investors include Detroit Venture Partners LP, Insikt, David Fry, Robert Stefanski and Nathan Stoll, and 1 more on record.

How much has Instore raised?

Instore has raised $2.2M across 3 rounds since 2011.

When did Instore last raise?

Instore's most recent round was a Seed of $1.2M in Nov 2011.

What was Instore's biggest round?

Its most recent round, $1.2M in Nov 2011, is also its largest on record.

Who backed Instore first?

Instore's first round on record, in Nov 2011, was backed by Detroit Venture Partners LP, Insikt and David Fry and 3 others.

What stage is Instore at?

Instore's latest named round is a Seed, in Nov 2011.

Where is Instore based?

Instore is based in the United States.

Companies like Instore

In the same sector, and raised in the last eighteen months.

MURAL$67M · Oct 2026Different$48M · Oct 2026Dapta$6.0M · Oct 2026Amani Therapeutics$60M · Oct 2026Relay$207M · Oct 2026Bash Capital1$5.7M · Sept 2026

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