United States · 
Who invested in InsideTrack?
InsideTrack's investors include El Dorado Ventures and Baird Capital.
2007200920112013
$2.0MVenture?Venture$3.8MVenture
United States · Venture startup
Who invested in InsideTrack
Funding summaryUpdated 26 Oct 2026
$5.8Mraised across 3 rounds since 2005, from 3 sources
$2.0MVenture$3.8MVenture
- Latest round
- Venture, $3.8MMay 2014
- Step-upi
- 1.9×
- Investors
- 2
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Venture, $2.0M Nov 2005
- Biggest round
- $3.8M Venture · May 2014
- Usual gap between rounds
- 6.1 years the median of 2
The rounds
- May 2014Venture$3.8M
No investor was named in the report.
From a historical funding recordSEC filing: $3.8M sold, first sale Apr 2014
- Apr 2008VentureAmount undisclosed1 new1 returning
From a historical funding record
- Nov 2005
Founders and team
From InsideTrack's own website and the SEC filings it signed: 1 founder, 11 on the team.
- Cheryl Marshall-PetricoffVice President - Marketing
- Eugene SoPartner and Vice President of Solutions
- Meaghan JoyceVice President - Solutions
- Riikka MarrVice President - Finance
- Steve AstSenior Vice President - Partner Success
- Ruth BauerPresident
- Carrie FeltonProgram Director
- Julian ThompsonSenior Director of Strategy Development
- New ProfitManaging Partner
- Lara J. CoreyExecutive Officeri
- Peter J. WheelanExecutive Officer, Directori
On the board, as filediAlan H. TrippJim J. PavlikTom J. PetersonWilliam J. Hasler
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
El Dorado VenturesVC firm2rounds
Missing a round, or an investor who was in one? Tell us.
Quick answers about InsideTrack
How much has InsideTrack raised?
InsideTrack has raised $5.8M across 3 rounds since 2005. One round did not disclose an amount, so the total is a floor.
When did InsideTrack last raise?
InsideTrack's most recent round was a Venture of $3.8M in May 2014.
What was InsideTrack's biggest round?
Its most recent round, $3.8M in May 2014, is also its largest on record.
Who backed InsideTrack first?
InsideTrack's first round on record, in Nov 2005, was backed by El Dorado Ventures.
What stage is InsideTrack at?
InsideTrack's latest named round is a Venture, in May 2014.
Where is InsideTrack based?
InsideTrack is based in the United States.
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