Who invested in HerdDogg

3 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Agtech

Raised 10 months ago

Funding summaryUpdated 26 Oct 2026

$3.7Mraised across 3 rounds since 2018, from 3 sources

$2.3MSeed$1.3MVenture$110KRound

Latest round: Round, $110KDec 2025
Biggest round: $2.3MSeed · Jul 2018
Investors: 7

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2019202020212022202320242025

$2.3MSeed$1.3MVenture$110KRound

First round: Seed, $2.3M
Biggest round: $2.3M
Usual gap between rounds: 6.9 years

The rounds

Dec 2025
Round$110K
No investor was named in the report.
Filed with the SEC (Form D); no report of this raise yetSEC filing: $110K sold, first sale Dec 2025
Jul 2025
Venture$1.3M5 new
Source recordedSEC filing: $1.3M sold, first sale Jun 2025
Jul 2018
Seed$2.3M2 new
- iSelect Fund
- Serra Ventures/ Innova
Reported by FinSMEsSEC filing: $2.2M sold, first sale Jun 2018

Founders and team

From HerdDogg's own website: 2 on the team.

Jonathan MoyesVP of Engineering
Michael PeckExecutive Chair

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2018Venture2025Round2025

iSelect FundSerra Ventures/ Innova

Everyone who backed them

Serra VenturesVC firm1round

Portland Seed FundVC firm1round

Invest NebraskaGovernment1round

Innova MemphisGovernment1round

Lever VCVC firm1round

iSelect FundVC firm1round

Serra Ventures/ Innovano record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists HerdDogg as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.