Who invested in HappyOrNot

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Funding summaryUpdated 26 Oct 2026

$40Mraised across 2 rounds since 2017, from 2 sources

$15MSeries A$25MRound

Latest round: Round, $25MSept 2019
Led by: Verdane
Step-upi: 1.7×
Investors: 3 (1 led)

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20182019

$15MSeries A$25MRound

First round: Series A, $15M
Biggest round: $25M
Between rounds: 23 months

The rounds

Sept 2019
Round$25M2 new
- VerdaneLead
- Northzone
Reported by FinSMEs
Oct 2017
Series A$15M1 new
- Northzone/ AirTree
Reported by Tech.eu

Founders and team

From HappyOrNot's own website: 1 founder, 3 on the team.

Heikki VäänänenFounder, EVP Growth

Tim WatertonCEO
Julia AlekseevaVP of Marketing
Mauno PasanenVP of Product

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2017Round2019

VerdaneL

NorthzoneNorthzone/ AirTree

Everyone who backed them

VerdanePrivate equity1round, led 1

NorthzoneVC firm1round

Northzone/ AirTreeno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists HappyOrNot as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.