United States · Series E startup

Who invested in Guideline

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services

Valuation: $1.0B, Oct 2024

Funding summaryUpdated 26 Oct 2026

$207Mraised across 2 rounds since 2016, from 2 sources

$7.0MSeries A$200MSeries E
Latest round
Series E, $200MJun 2021
Step-upi
28.6×
Investors
6
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20172018201920202021
$7.0MSeries A$200MSeries E
First round
Series A, $7.0M
Jul 2016
Biggest round
$200M
Series E · Jun 2021
Between rounds
4.8 years
from the last two

The rounds

  1. Jun 2021
    Series E$200M5 new

    Also list them on their own siteFuture Planet Capital

    Source recorded

  2. Jul 2016
    Series A$7.0M1 new

    Reported by Pehub

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

500 GlobalAngel1round
GaingelsPrivate equity1round
BoxGroupVC firm1round
FelicisVC firm1round
General AtlanticPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list Guideline as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Lerer HippeauVC firmPer its own site
Future Planet CapitalVC firmSeries E, per its site
Red Swan VenturesVC firmPer its own site

Quick answers about Guideline

Who invested in Guideline?

Guideline's investors include 500 Global, Gaingels, BoxGroup, Felicis and General Atlantic, and 1 more on record.

How much has Guideline raised?

Guideline has raised $207M across 2 rounds since 2016.

When did Guideline last raise?

Guideline's most recent round was a Series E of $200M in Jun 2021.

What was Guideline's biggest round?

Its most recent round, $200M in Jun 2021, is also its largest on record.

Who backed Guideline first?

Guideline's first round on record, in Jul 2016, was backed by Propel Venture Partners.

What stage is Guideline at?

Guideline's latest named round is a Series E, in Jun 2021.

Where is Guideline based?

Guideline is based in the United States.

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