United States · Funded startup

Who invested in Gravy Analytics

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartech

Funding summaryUpdated 26 Oct 2026

$18Mraised across 2 rounds since 2017, from 2 sources

$7.7MRound$10MDebt
Latest round
Debt, $10MJan 2022
Step-upi
1.3×
Investors
3
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201720182019202020212022
$7.7MRound$10MDebt
First round
Round, $7.7M
Jan 2017
Biggest round
$10M
Debt · Jan 2022
Between rounds
5 years
from the last two

The rounds

  1. Jan 2022
    Debt$10M2 new

    Source recordedSEC filing: $6.4M sold, first sale Dec 2021

  2. Jan 2017
    Round$7.7M1 new

    Reported by FinSMEsSEC filing: $4.7M sold, first sale Dec 2016

Founders and team

From Gravy Analytics's own website: 4 on the team.

  • Magesh PoondiCEO
  • AdTech ClientDirector of Data Partnerships
  • Matthew LautensackDirector of Research and Development
  • Pet Industry ClientDigital Marketing Director

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

AperiamVenturesVC firm1round
Espresso CapitalVC firm1round
Spring Lake Equity PartnersPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Gravy Analytics

Who invested in Gravy Analytics?

Gravy Analytics's investors include AperiamVentures, Espresso Capital and Spring Lake Equity Partners.

How much has Gravy Analytics raised?

Gravy Analytics has raised $18M across 2 rounds since 2017.

When did Gravy Analytics last raise?

Gravy Analytics's most recent round was a Debt of $10M in Jan 2022.

What was Gravy Analytics's biggest round?

Its most recent round, $10M in Jan 2022, is also its largest on record.

Who backed Gravy Analytics first?

Gravy Analytics's first round on record, in Jan 2017, was backed by Spring Lake Equity Partners.

What stage is Gravy Analytics at?

Gravy Analytics's latest named round is a Debt, in Jan 2022.

Where is Gravy Analytics based?

Gravy Analytics is based in the United States.

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