United States · Funded startup

Who invested in Gooten

One round we have observed, with the one investor named in it. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerce

Funding summaryUpdated 26 Oct 2026

$3.5Mraised across 1 round since 2023, from 1 source

Latest round
Debt, $3.5MNov 2023
Investors
1
See who backed them

The rounds

  1. Nov 2023
    Debt$3.5M

    Source recorded

Founders and team

From Gooten's own website: 7 on the team.

  • Maddy AlcalaPresident
  • Nelson FloresChief Product and Technology Officer
  • Lydia RhyneVP of Customer Operations
  • Jaime BulaSoftware Engineering Manager
  • Sara HawleyDirector of Integrated Operations
  • Uros PartonicDirector of Finance
  • Zumi MadboulyDirector of Marketing

Everyone who backed them

ff Venture CapitalVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Gooten as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Western Technology InvestmentVC firmPer its own site
Montage CapitalPrivate equityPer its own site

Quick answers about Gooten

Who invested in Gooten?

Gooten's investors include ff Venture Capital.

How much has Gooten raised?

Gooten has raised $3.5M across 1 round since 2023.

When did Gooten last raise?

Gooten's most recent round was a Debt of $3.5M in Nov 2023.

What was Gooten's biggest round?

Its most recent round, $3.5M in Nov 2023, is also its largest on record.

Who backed Gooten first?

Gooten's first round on record, in Nov 2023, was backed by ff Venture Capital.

What stage is Gooten at?

Gooten's latest named round is a Debt, in Nov 2023.

Where is Gooten based?

Gooten is based in the United States.

Companies like Gooten

In the same sector, and raised in the last eighteen months.

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