United States · 
Who invested in GoodGuide?
GoodGuide's investors include New Enterprise Associates, DFJ, Physic Ventures and New Island Capital.
200920102011
$3.7MSeries A$5.5MSeries B$5.0MGrowthUnited States · Growth startup
Who invested in GoodGuide
3 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Funding summaryUpdated 26 Oct 2026
$14Mraised across 3 rounds since 2009, from 3 sources
$3.7MSeries A$5.5MSeries B$5.0MGrowth
- Latest round
- Growth, $5.0MAug 2011
- Biggest round
- $5.5MSeries B · Nov 2009
- Investors
- 4
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $3.7M Jan 2009
- Biggest round
- $5.5M Series B · Nov 2009
- Usual gap between rounds
- 21 months the median of 2
The rounds
- Aug 2011Growth$5.0M
No investor was named in the report.
Reported by sec.govSEC filing: $5.0M sold, first sale Apr 2011
- Nov 2009Series B$5.5M2 new2 returning
Reported by digital.venturebeat.com
- Jan 2009
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
The exit
ExitBuyerPriceWhen
AcquiredUnderwriters Laboratories (UL)undisclosedAug 2012
From historical deal records. Wrong? Tell us.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Quick answers about GoodGuide
How much has GoodGuide raised?
GoodGuide has raised $14M across 3 rounds since 2009.
When did GoodGuide last raise?
GoodGuide's most recent round was a Growth of $5.0M in Aug 2011.
What was GoodGuide's biggest round?
GoodGuide's largest round on record is $5.5M (Series B), in Nov 2009.
Who backed GoodGuide first?
GoodGuide's first round on record, in Jan 2009, was backed by New Enterprise Associates and DFJ.
What stage is GoodGuide at?
GoodGuide's latest named round is a Growth, in Aug 2011.
Where is GoodGuide based?
GoodGuide is based in the United States.
Find investors like these
Search every investor by what they have actually funded, then narrow to your stage and market. Free.