United States · 
Who invested in Going?
Going's investors include General Catalyst and Highland Capital Partners.
2007201020132016201920222025
$3.5MSeries A$5.0MSeries B$75KRound
United States · Series B startup
Who invested in Going
3 rounds we have observed, with the 2 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Raised 8 months ago
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Funding summaryUpdated 15 Nov 2026
$8.6Mraised across 3 rounds since 2007, from 14 sources
$3.5MSeries A$5.0MSeries B$75KRound
- Latest round
- Round, $75KMar 2026
- Biggest round
- $5.0MSeries B · Jul 2007
- Investors
- 2
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $3.5M Jan 2007
- Biggest round
- $5.0M Series B · Jul 2007
- Usual gap between rounds
- 18.8 years the median of 2
The rounds
- Mar 2026Round$75K
No investor was named in the report.
Filed with the SEC (Form D); no report of this raise yet and 11 othersSEC filing: $75K sold, first sale Mar 2026
- Jul 2007
- Jan 2007
Funding filed with regulators
Going filed 2 raises, $125K in all. Filings say how much was sold and to how many investors; they never name the investors.
- Mar 2026$75KSEC Form D
- Feb 2026$50KSEC Form D
Founders and team
From Going's own website: 5 on the team.
- David KrauterCEO
- Alex WitherspoonVP of Engineering
- Derek CannVP of Marketing
- Eliza BuckmanVP of Product
- Megan BiancoVP of Operations
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
The exit
ExitBuyerPriceWhen
From historical deal records. Wrong? Tell us.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Quick answers about Going
How much has Going raised?
Going has raised $8.6M across 3 rounds since 2007.
When did Going last raise?
Going's most recent round, $75K, was in Mar 2026.
What was Going's biggest round?
Going's largest round on record is $5.0M (Series B), in Jul 2007.
Who backed Going first?
Going's first round on record, in Jan 2007, was backed by General Catalyst and Highland Capital Partners.
What stage is Going at?
Going's latest named round is a Series B, in Jul 2007.
Where is Going based?
Going is based in the United States.
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In the same sector, and raised in the last eighteen months.
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