United States · Series D startup

Who invested in FullStory

5 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Big Data & Analytics

Valuation: $1.8B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$84Mraised across 5 rounds since 2014, from 5 sources

$1.2MSeed$11MSeries A$15MSeries B$32MSeries C$25MSeries D
Latest round
Series D, $25MAug 2022
Biggest round
$32MSeries C · Apr 2019
Investors
8 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20142016201820202022
$1.2MSeed$11MSeries A$15MSeries B$32MSeries C$25MSeries D
First round
Seed, $1.2M
Jul 2014
Biggest round
$32M
Series C · Apr 2019
Usual gap between rounds
2 years
the median of 4

The rounds

  1. Aug 2022
    Series D$25M3 returning

    Source recordedSEC filing: $25M sold, first sale Jul 2022

  2. Apr 2019
    Series C$32M3 new2 returning

    Reported by FinSMEsSEC filing: $32M sold, first sale Apr 2019

  3. May 2017
    Series B$15M2 new1 returning

    Reported by BizjournalsSEC filing: $15M sold, first sale May 2017

  4. Jun 2015
    Series A$11M1 new1 returning

    From a historical funding recordSEC filing: $11M sold, first sale May 2015

  5. Jul 2014
    Seed$1.2M2 new

    From a historical funding record

Founders and team

From FullStory's own website and the SEC filings it signed: 2 founders, 4 on the team.

Scott VoigtCEO and Co-founderNamed on its 2022 Form D
Joel WebberCo-founder
  • Jason WolfPresident
  • Chad GoldChief Financial Officer
  • Claire FangChief Product and Technology Officer
  • David WoolstonGeneral Counsel

On the board, as filediAlex EstevezBruce ChizenKarim FarisRon ShahRyan BarrettoTed Schlein

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2014Series A2015Series B2017Series C2019Series D2022Google VenturesKleiner PerkinsSalesforce VenturesTom NoonanStripesLKleiner Perkins Caufield & ByersDell Technologies CapitalGoogle Ventures/ Salesforce

Everyone who backed them

Google VenturesCorporate VC4rounds
Kleiner PerkinsVC firm3rounds
Salesforce VenturesCorporate VC2rounds
Tom NoonanAngel2rounds
StripesPrivate equity1round, led 1
Dell Technologies CapitalCorporate VC1round
Google Ventures/ Salesforceno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists FullStory as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

Glynn Capital ManagementVC firmPer its own site

Quick answers about FullStory

Who invested in FullStory?

FullStory's investors include Google Ventures, Kleiner Perkins, Salesforce Ventures, Tom Noonan and Stripes, and 3 more on record.

How much has FullStory raised?

FullStory has raised $84M across 5 rounds since 2014.

When did FullStory last raise?

FullStory's most recent round was a Series D of $25M in Aug 2022.

What was FullStory's biggest round?

FullStory's largest round on record is $32M (Series C), in Apr 2019, led by Stripes.

Who backed FullStory first?

FullStory's first round on record, in Jul 2014, was backed by Google Ventures and Tom Noonan.

What stage is FullStory at?

FullStory's latest named round is a Series D, in Aug 2022.

Where is FullStory based?

FullStory is based in the United States.

Who led FullStory's rounds?

Stripes led the Series C in 2019.

Companies like FullStory

In the same sector, and raised in the last eighteen months.

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