Who invested in Fresh Direct

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Internet

Funding summaryUpdated 26 Oct 2026

$280Mraised across 4 rounds since 2003, from 4 sources

$31MSeries A$50MVenture$10.0MVenture$189MRound

Latest round: Round, $189MSept 2016
Step-upi: 18.9×
Investors: 4

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2003200520072009201120132015

$31MSeries A$50MVenture$10.0MVenture$189MRound

First round: Series A, $31M
Biggest round: $189M
Usual gap between rounds: 3 years

The rounds

Sept 2016
Round$189M2 new
- JP Morgan
- W Capital
Reported by FinSMEs
Apr 2014
Venture$10.0M
No investor was named in the report.
From a historical funding recordSEC filing: $10.0M sold, first sale Mar 2014
Mar 2011
Venture$50M
No investor was named in the report.
Reported by sec.govSEC filing: $50M sold, first sale Mar 2011
Oct 2003
Series A$31M2 new
- CIBC Capital Partners
- Mercantile Capital Partners
Reported by privco.com

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2003Venture2011Venture2014Round2016

JP MorganCIBC Capital PartnersMercantile Capital Partners

W Capital

Everyone who backed them

JP MorganInvestment bank1round

CIBC Capital PartnersVC firm1round

Mercantile Capital PartnersVC firm1round

W CapitalPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Fresh Direct as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.