United States · Series A startup

Who invested in Folloze

6 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechMartechMedia

Funding summaryUpdated 26 Oct 2026

$38Mraised across 6 rounds since 2013, from 6 sources

$2.0MSeries A$3.3MSeed$1.0MRound$7.3MRound$11MSeries B$13MSeries A
Latest round
Series A, $13MJul 2021
Step-upi
1.2×
Investors
7 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015201720192021
$2.0MSeries A$3.3MSeed$1.0MRound$7.3MRound$11MSeries B$13MSeries A
First round
Series A, $2.0M
Dec 2013
Biggest round
$13M
Series A · Jul 2021
Usual gap between rounds
16 months
the median of 5

The rounds

  1. Jul 2021
  2. Oct 2019
  3. Sept 2016
    Round$7.3M1 new1 returning

    Reported by FinSMEsSEC filing: $6.0M sold, first sale Sept 2016

  4. Jun 2015
    Round$1.0M

    No investor was named in the report.

    From a historical funding recordSEC filing: $1.0M sold, first sale Jun 2015

  5. Apr 2015
    Seed$3.3M3 new

    From a historical funding recordSEC filing: $1.0M sold, first sale Jun 2015

  6. Dec 2013
    Series A$2.0M

    No investor was named in the report.

    From a historical funding recordSEC filing: $2.0M sold, first sale Dec 2013

Founders and team

From Folloze's own website and the SEC filings it signed: 2 founders, 7 on the team.

Etai BeckChief Executive Officer & Co-founderNamed on its 2020 Form D
David BrutmanChief Product Officer & Co-founderNamed on its 2020 Form D
  • Alon GalVice President, Research & Development
  • Jason MeffordVice President of Planning & Programs
  • Shelley HenVice President of Product
  • Troy SmithVice President, Customer Success
  • Mary GilbertChief Marketing Officer
  • Steve BaileyChief Revenue Officer
  • Brian GentileChairman

On the board, as filediYashwanth Hemaraj

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Cervin VenturesVC firm3rounds
Benhamou Global VenturesVC firm2rounds, led 1
Canvas VenturesVC firm2rounds
SVB CapitalVC firm1round
TriplePoint CapitalVC firm1round
Grayhawk CapitalVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Folloze

Who invested in Folloze?

Folloze's investors include New Enterprise Associates, Cervin Ventures, Benhamou Global Ventures, Canvas Ventures and SVB Capital, and 2 more on record.

How much has Folloze raised?

Folloze has raised $38M across 6 rounds since 2013.

When did Folloze last raise?

Folloze's most recent round was a Series A of $13M in Jul 2021.

What was Folloze's biggest round?

Its most recent round, $13M in Jul 2021, is also its largest on record.

Who backed Folloze first?

Folloze's first round on record, in Apr 2015, was backed by New Enterprise Associates, Cervin Ventures and TriplePoint Capital.

What stage is Folloze at?

Folloze's latest named round is a Series A, in Jul 2021.

Where is Folloze based?

Folloze is based in the United States.

Who led Folloze's rounds?

Benhamou Global Ventures led the Series B in 2019.

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