United States · Who invested in Fitbit?
Fitbit's investors include True Ventures, Foundry Group, Softtech VC, Felicis and Sapphire Ventures, and 3 more on record.
20092010201120122013
$2.0MSeries A$9.0MSeries B$2.1MVenture$12MSeries C$43MSeries DUnited States · Series D startup
Who invested in Fitbit
Funding summaryUpdated 26 Oct 2026
$68Mraised across 5 rounds since 2008, from 5 sources
$2.0MSeries A$9.0MSeries B$2.1MVenture$12MSeries C$43MSeries D
- Latest round
- Series D, $43MAug 2013
- Step-upi
- 3.6×
- Investors
- 8
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $2.0M Oct 2008
- Biggest round
- $43M Series D · Aug 2013
- Usual gap between rounds
- 19 months the median of 3
The rounds
- Aug 2013Series D$43M4 new2 returning
Reported by techcrunch.comSEC filing: $43M sold, first sale Jun 2013
- Jan 2012Series C$12M4 returning
Reported by techcrunch.comSEC filing: $12M sold, first sale Sept 2011
- Jan 2012Venture$2.1M4 returning
From a historical funding recordSEC filing: $12M sold, first sale Sept 2011
- Sept 2010Series B$9.0M2 new2 returning
Reported by techcrunch.comSEC filing: $8.0M sold, first sale Sept 2010
- Oct 2008
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Series A2008Series B2010Venture2012Series C2012Series D2013
True Ventures
Foundry Group
Softtech VC
Felicis
Sapphire Ventures
SoftBank Capital
Qualcomm
SAP Ventures
True VenturesFoundry GroupSofttech VCFelicisSapphire VenturesQualcommSAP VenturesThe exit
ExitBuyerPriceWhen
From historical deal records. Wrong? Tell us.
Everyone who backed them
Missing a round, or an investor who was in one? Tell us.
Quick answers about Fitbit
How much has Fitbit raised?
Fitbit has raised $68M across 5 rounds since 2008.
When did Fitbit last raise?
Fitbit's most recent round was a Series D of $43M in Aug 2013.
What was Fitbit's biggest round?
Its most recent round, $43M in Aug 2013, is also its largest on record.
Who backed Fitbit first?
Fitbit's first round on record, in Oct 2008, was backed by True Ventures and Softtech VC.
What stage is Fitbit at?
Fitbit's latest named round is a Series D, in Aug 2013.
Where is Fitbit based?
Fitbit is based in the United States.
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