United States · 
Who invested in Diversion?
Diversion's investors include Hearst Ventures, Tomorrow Ventures, The Tornante Compa... and Marcy Carsey.
2011
$300KSeed?Series B
United States · Series B startup
Who invested in Diversion
Funding summaryUpdated 26 Oct 2026
$300Kraised across 2 rounds since 2010, from 2 sources
- Latest round
- Series BJul 2011
- Biggest round
- $300KSeed · Oct 2010
- Investors
- 4
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Seed, $300K Oct 2010
- Biggest round
- $300K Seed · Oct 2010
- Between rounds
- 9 months from the last two
The rounds
- Jul 2011
- Oct 2010Seed$300K1 new
Reported by techcrunch.comSEC filing: $300K sold, first sale May 2010
Founders and team
From Diversion's own website: 2 founders, 1 on the team.
Deanna WhetstoneBoard Chair / Co-Founder
Linda CookVice-Chair / Co-Founder
- Barb MoesDirector Of Operations
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
Tomorrow VenturesVC firm1round
Marcy Carseyno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about Diversion
How much has Diversion raised?
Diversion has raised $300K across 2 rounds since 2010. One round did not disclose an amount, so the total is a floor.
When did Diversion last raise?
Diversion's most recent round was a Series B in Jul 2011.
What was Diversion's biggest round?
Diversion's largest round on record is $300K (Seed), in Oct 2010.
Who backed Diversion first?
Diversion's first round on record, in Oct 2010, was backed by The Tornante Compa....
What stage is Diversion at?
Diversion's latest named round is a Series B, in Jul 2011.
Where is Diversion based?
Diversion is based in the United States.
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