United States · Funded startup

Who invested in Deserve

3 rounds we have observed, with the 11 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Fintech

Funding summaryUpdated 26 Oct 2026

$79Mraised across 3 rounds since 2017, from 3 sources

$12MRound$17MRound$50MRound

Latest round: Round, $50MNov 2019
Led by: Goldman Sachs
Step-upi: 2.9×
Investors: 11 (1 led)

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20182019

$12MRound$17MRound$50MRound

First round: Round, $12M
Biggest round: $50M
Usual gap between rounds: 14 months

The rounds

Nov 2019
Round$50M3 new3 returning
- Goldman SachsLead
- Accel
- Pelion Venture Partners
- Aspect Ventures
- Mission Holdings
- Sallie Mae
Reported by FinSMEs
Aug 2018
Round$17M3 new1 returning
- Pelion Venture Partners
- Aspect Ventures
- Mission
- Sallie Mae/ Accel
Reported by Businessinsider
Oct 2017
Round$12M5 new
- Pelion Venture Partners
- Mission Holdings
- GDP Capital
- Accel/ Aspect
- Alumni
Reported by FinSMEsSEC filing: $13M sold, first sale Aug 2017

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Round2017Round2018Round2019

Pelion Venture Partners

GDP CapitalAccel/ AspectAlumniSallie Mae

Everyone who backed them

Pelion Venture PartnersVC firm3rounds

Aspect VenturesVC firm2rounds

Mission HoldingsFamily office2rounds

Goldman SachsPrivate equity1round, led 1

AccelVC firm1round

MissionHedge fund1round

GDP CapitalInvestment firm1round

Accel/ Aspectno record of our own yet1round

Alumnino record of our own yet1round

Sallie Maeno record of our own yet1round

Sallie Mae/ Accelno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Deserve as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

BYU Cougar CapitalVC firmPer its own site

Quick answers about Deserve

Who invested in Deserve?

Deserve's investors include Pelion Venture Partners, Aspect Ventures, Mission Holdings, Goldman Sachs and Accel, and 6 more on record. Goldman Sachs led its latest round.