United States · Who invested in Datorama?
Datorama's investors include CEDAR Fund, Innovation Endeavors, Marker, Lightspeed Venture Partners and Innovation Endeavors Management Company, and 2 more on record.
201420152016
$3.0MSeries A$15MSeries B$32MSeries CUnited States · Series C startup
Who invested in Datorama
Funding summaryUpdated 26 Oct 2026
$50Mraised across 3 rounds since 2013, from 4 sources
$3.0MSeries A$15MSeries B$32MSeries C
- Latest round
- Series C, $32MSept 2016
- Step-upi
- 2.1×
- Investors
- 7
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A, $3.0M Aug 2013
- Biggest round
- $32M Series C · Sept 2016
- Usual gap between rounds
- 23 months the median of 2
The rounds
- Sept 2016Series C$32M4 new2 returning
Lightspeed Venture Partners
CEDAR Fund
Marker- Innovation Endeavours
- Innovation Endeavors Management Company
- Sarit Firon
Reported by FinSMEs and 1 other
- Sept 2014
- Aug 2013
Founders and team
From Datorama's own website: 2 founders, 13 on the team.
Marc BenioffChair, CEO & Co-Founder
Maynard WebbFounder
- Alexa VignonePresident & Chief Revenue Officer
- Erin OlesPresident & Chief Marketing Officer
- Mason MorfitCEO & Chief Investment Officer
- Miguel MilanoPresident & Chief Operating Officer
- Robin WashingtonPresident & Chief Operating and Financial Officer
- Rohan KumarPresident & Chief Platform and Engineering Officer
- Sabastian NilesPresident & Chief Legal Officer
- Arnold DonaldLead Independent Director, Former President & CEO
- Joe InzerilloPresident, Enterprise and AI Technology
- Kendall CollinsCEO of Government Cloud
- Laura AlberPresident & CEO
- Patrick StokesPresident, Applications and Marketing
- Nathalie ScardinoChief People Officer
AdvisersParker HarrisAmy Chang
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Series A2013Series B2014Series C2016CEDAR Fund
Innovation EndeavorsMarkerLightspeed Venture PartnersInnovation Endeavors Management CompanyInnovation EndeavoursSarit Firon
CEDAR FundInnovation EndeavorsMarkerLightspeed Venture PartnersInnovation Endeavors Management CompanyInnovation EndeavoursSarit FironEveryone who backed them
Innovation Endeavors Management CompanyInvestment firm1round
Innovation EndeavoursAngel1round
Sarit Fironno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about Datorama
How much has Datorama raised?
Datorama has raised $50M across 3 rounds since 2013.
When did Datorama last raise?
Datorama's most recent round was a Series C of $32M in Sept 2016.
What was Datorama's biggest round?
Its most recent round, $32M in Sept 2016, is also its largest on record.
Who backed Datorama first?
Datorama's first round on record, in Aug 2013, was backed by Innovation Endeavors and CEDAR Fund.
What stage is Datorama at?
Datorama's latest named round is a Series C, in Sept 2016.
Where is Datorama based?
Datorama is based in the United States.
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