Germany · Funded startup

Who invested in commercetools

3 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

E-commerceSoftware

Valuation: $1.9B, Mar 2026

Funding summaryUpdated 26 Oct 2026

$146Mraised across 3 rounds since 2006, from 3 sources

$834KSeed$145MRound
Latest round
Round, $145MOct 2019
Led by
Insight Partners
Step-upi
173.9×
Investors
6 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2006200820102012201420162018
$834KSeed?Series A$145MRound
First round
Seed, $834K
Sept 2006
Biggest round
$145M
Round · Oct 2019
Usual gap between rounds
8.1 years
the median of 2

The rounds

  1. Oct 2019
    Round$145M1 new

    Reported by TechCrunch

  2. Oct 2011
  3. Sept 2006
    Seed$834K3 new

    From a historical funding record

Founders and team

From commercetools's own website: 2 founders, 8 on the team.

Dirk HoerigCo-Founder & Chief Innovation Officer
Denis WernerCo-Founder & CISCO
  • Doug McNaryChief Executive Officer
  • Eric SpecielChief Customer Officer
  • Hajo EichlerChief Technology Officer
  • John LentineChief Revenue Officer
  • Katy HillerChief Marketing Officer
  • Matt TuelChief Financial Officer
  • Shiri Mosenzon ErezChief Product Officer
  • Liesl AsaaGeneral Counsel

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredRewe GroupundisclosedSept 2014

From historical deal records. Wrong? Tell us.

Everyone who backed them

Bayern KapitalGovernment2rounds
Astutia VenturesPrivate equity2rounds
Insight PartnersCompany1round, led 1
BayBGVC firm1round
Klaus WeckenAngel1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about commercetools

Who invested in commercetools?

commercetools's investors include High-Tech Gründerfonds, Bayern Kapital, Astutia Ventures, Insight Partners and BayBG, and 1 more on record. Insight Partners led its latest round.

How much has commercetools raised?

commercetools has raised $146M across 3 rounds since 2006. One round did not disclose an amount, so the total is a floor.

When did commercetools last raise?

commercetools's most recent round was an Undisclosed round of $145M in Oct 2019, led by Insight Partners.

What was commercetools's biggest round?

Its most recent round, $145M in Oct 2019, is also its largest on record.

Who backed commercetools first?

commercetools's first round on record, in Sept 2006, was backed by High-Tech Gründerfonds, Bayern Kapital and Astutia Ventures.

What stage is commercetools at?

commercetools's latest named round is an Undisclosed round, in Oct 2019.

Where is commercetools based?

commercetools is based in Germany.

Who led commercetools's rounds?

Insight Partners led the Undisclosed round in 2019.

Companies like commercetools

In the same sector, and raised in the last eighteen months.

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