Who invested in Certona

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Martech

Funding summaryUpdated 26 Oct 2026

$37Mraised across 2 rounds since 2008, from 2 sources

$7.0MSeries A$30MRound

Latest round: Round, $30MSept 2016
Step-upi: 4.3×
Investors: 3

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20082010201220142016

$7.0MSeries A$30MRound

First round: Series A, $7.0M
Biggest round: $30M
Between rounds: 8.2 years

The rounds

Sept 2016
Round$30M1 new
- Primus Capital Partners
Reported by FinSMEs
Jul 2008
Series A$7.0M2 new
- ABS Ventures
- Express Ventures
Reported by freshnews.com

Founders and team

From Certona's own website: 4 on the team.

Steve MaherCEO
Austin RochfordCTO
Gopal MehtaCFO
Jeff McBrideCOO

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2008Round2016

ABS Ventures

Primus Capital PartnersExpress Ventures

Everyone who backed them

ABS VenturesVC firm1round

Primus Capital PartnersPrivate equity1round

Express VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Certona as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.