United States · Seed startup

Who invested in Button

6 rounds we have observed, with the 29 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechEnterprise SoftwareMartech

Raised 11 months ago

Funding summaryUpdated 26 Oct 2026

$69Mraised across 6 rounds since 2014, from 6 sources

$2.3MSeed$12MSeries A$20MSeries B$30MSeries C$5.1MSeed
Latest round
Seed, $5.1MDec 2025
Biggest round
$30MSeries C · Jun 2019
Investors
29 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

201420162018202020222024
$2.3MSeed$12MSeries A$20MSeries B$30MSeries C?Venture$5.1MSeed
First round
Seed, $2.3M
Jul 2014
Biggest round
$30M
Series C · Jun 2019
Usual gap between rounds
2 years
the median of 5

The rounds

  1. Dec 2025
    Seed$5.1M3 new

    Source recordedSEC filing: $3.8M sold, first sale Aug 2025

  2. Jun 2025
    VentureAmount undisclosed3 new3 returning

    Source recordedSEC filing: $3.8M sold, first sale Aug 2025

  3. Jun 2019
    Series C$30M3 new2 returning

    Reported by FinSMEsSEC filing: $21M sold, first sale Dec 2018

  4. Jan 2017
    Series B$20M1 new2 returning

    Reported by FinSMEs

  5. Jan 2015
    Series A$12M3 new5 returning

    From a historical funding recordSEC filing: $14M sold, first sale Dec 2014

  6. Jul 2014

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

DCM VenturesPrivate equity4rounds
RedpointVC firm3rounds
GreycroftVC firm3rounds
Slow VenturesVC firm3rounds
Atlas VentureVC firm2rounds
Vayner/RSEVC firm2rounds
Icon VenturesVC firm1round, led 1
FJ LabsVC firm1round
CitibankGrowth equity1round
Coinbase VenturesCorporate VC1round
Fabrice GrindaAngel1round
Blockchain CapitalVC firm1round
Kevin ColleranVC firm1round
PSGVC firm1round
MESA+VC firm1round
Max VenturesVC firm1round
Jose MarinVC firm1round
Capital OneVC firm1round
Tim KendallAngel1round
Scott KurnitAngel1round
Ray RothrockAngel1round
Lars AlbrightAngel1round
Neel GroverAngel1round
Gary Fritzno record of our own yet1round
Norwest Venture Partners/Redpointno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Button

Who invested in Button?

Button's investors include DCM Ventures, Redpoint, Greycroft, Slow Ventures and Norwest Venture Partners, and 24 more on record.

How much has Button raised?

Button has raised $69M across 6 rounds since 2014. One round did not disclose an amount, so the total is a floor.

When did Button last raise?

Button's most recent round was a Seed of $5.1M in Dec 2025.

What was Button's biggest round?

Button's largest round on record is $30M (Series C), in Jun 2019, led by Icon Ventures.

Who backed Button first?

Button's first round on record, in Jul 2014, was backed by Greycroft, Atlas Venture and Slow Ventures and 13 others.

What stage is Button at?

Button's latest named round is a Seed, in Dec 2025.

Where is Button based?

Button is based in the United States.

Who led Button's rounds?

Icon Ventures led the Series C in 2019.

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