United States · Funded startup

Who invested in Bluefly

4 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Retail

Funding summaryUpdated 26 Oct 2026

$25Mraised across 4 rounds since 2002, from 4 sources

$3.0MVenture$15MVenture$6.6MVenture
Latest round
RoundFeb 2014
Biggest round
$15MVenture · Dec 2009
Investors
4
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2002200420062008201020122014
$3.0MVenture$15MVenture$6.6MVenture?Round
First round
Venture, $3.0M
Oct 2002
Biggest round
$15M
Venture · Dec 2009
Usual gap between rounds
2.4 years
the median of 3

The rounds

  1. Feb 2014
    RoundAmount undisclosed2 new

    From a historical funding record

  2. Sept 2011
    Venture$6.6M

    No investor was named in the report.

    Reported by sec.govSEC filing: $6.6M sold, first sale Sept 2011

  3. Dec 2009
    Venture$15M1 new

    Reported by fis.dowjones.comSEC filing: $4.7M sold, first sale Dec 2009

  4. Oct 2002
    Venture$3.0M1 new

    From a historical funding record

Founders and team

From the SEC filings it signed: 5 on the team.

  • Bradford MatsonExecutive Officeri
  • Joseph ParkExecutive Officeri
  • Kara JennyExecutive Officeri
  • Martin KeaneExecutive Officeri
  • Melissa Payner-GregorExecutive Officer, Directori

On the board, as filediAndrew RussellAnthony PlesnerDavid JankeDavid WassongDenise SeegalHabib KairouzMario ClampiMartin MillerMichael Helfand

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

CrunchFundVC firm1round
Rho Capital PartnersPrivate equity1round
Soros Private Equity PartnersPrivate equity1round
Clearlake Capital GroupPrivate equity1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Bluefly

Who invested in Bluefly?

Bluefly's investors include CrunchFund, Rho Capital Partners, Soros Private Equity Partners and Clearlake Capital Group.

How much has Bluefly raised?

Bluefly has raised $25M across 4 rounds since 2002. One round did not disclose an amount, so the total is a floor.

When did Bluefly last raise?

Bluefly's most recent round was an Undisclosed round in Feb 2014.

What was Bluefly's biggest round?

Bluefly's largest round on record is $15M (Venture), in Dec 2009.

Who backed Bluefly first?

Bluefly's first round on record, in Oct 2002, was backed by Soros Private Equity Partners.

What stage is Bluefly at?

Bluefly's latest named round is an Undisclosed round, in Feb 2014.

Where is Bluefly based?

Bluefly is based in the United States.

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