Who invested in Believ

7 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

BeautyCustomer Experience

Raised 3 months ago

Funding summaryUpdated 26 Oct 2026

$473Mraised across 7 rounds since 2022, from 8 sources

$5.0MRound$13MVenture$13MRound$406MDebt$10MRound$13MRound$13MRound

Latest round: Round, $13MJul 2026
Biggest round: $406MDebt · Jun 2025
Investors: 4

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2023202420252026

$5.0MRound$13MVenture$13MRound$406MDebt$10MRound$13MRound$13MRound

First round: Round, $5.0M
Biggest round: $406M
Usual gap between rounds: 6 months

The rounds

Jul 2026
Round$13M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Mar 2026
Round$13M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Dec 2025
Round$10M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Jun 2025
Debt$406M2 new
- Santander
- ABN AMRO Fund
Source recorded
Dec 2024
Round$13M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
May 2024
Venture$13M2 new
- Jungle Ventures
- Alteria Capital
Shares issued, filed with Companies House (SH01); no report of this raise yet and 1 other
May 2022
Round$5.0M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet

Funding filed with regulators

Believ filed 7 raises, $67M in all. Filings say how much was sold and to how many investors; they never name the investors.

Jul 2026$13MUK share allotment
Mar 2026$13MUK share allotment
Dec 2025$10MUK share allotment
Dec 2024$13MUK share allotment
May 2024$6.4MUK share allotment
May 2024$6.4MUK share allotment
May 2022$5.0MUK share allotment

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Round2022Venture2024Round2024Debt2025Round2025Round2026Round2026

Everyone who backed them

SantanderVC firm1round

Jungle VenturesVC firm1round

Alteria CapitalVenture debt1round

ABN AMRO FundCorporate VC1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Believ as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.