Who invested in Behaviour Lab

2 rounds we have observed, with the 0 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services

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Funding summaryUpdated 31 Oct 2026

$11Mraised across 2 rounds since 2021, from 2 sources

$2.0MRound$9.0MRound

Latest round: Round, $9.0MJul 2025
Step-upi: 4.5×
Investors: 0

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2022202320242025

$2.0MRound$9.0MRound

First round: Round, $2.0M
Biggest round: $9.0M
Between rounds: 4 years

The rounds

Jul 2025
Round$9.0M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet
Jul 2021
Round$2.0M
No investor was named in the report.
Shares issued, filed with Companies House (SH01); no report of this raise yet

Funding filed with regulators

Behaviour Lab filed 2 raises, $11M in all. Filings say how much was sold and to how many investors; they never name the investors.

Jul 2025$9.0MUK share allotment
Jul 2021$2.0MUK share allotment

Founders and team

From Behaviour Lab's own website: 1 founder, 13 on the team.

Magdalena SmithFounder & CEO

Adam SueHead of Data Science
Calin Coman-EnescuHead of Operations & Finance
Yannis PanagisHead of Engineering
David BlumerChairman
Echo WangProduct Designer
Kathryn GrahamBoard Member
Keanan FortuinCompliance Lead
Lachlan ManserProject Manager
Lasse LarsenUX/UI Designer
Matthew RosenthalData Analyst
Nick HoffmanBoard Member
Raffaele AbateBack-end Engineer
Timothy LevinsBack-end Engineer

AdvisersNick JakobiTodd Ruppert

Also claim to have backed them

These 2 firms list Behaviour Lab as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.