United States · Venture startup

Who invested in Apptimize

6 rounds we have observed, with the 34 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer AppsMartech

Y Combinator: S13

Funding summaryUpdated 26 Oct 2026

$19Mraised across 6 rounds since 2013, from 6 sources

$2.1MSeed$4.0MSeries A$12MSeries B
Latest round
VentureOct 2018
Biggest round
$12MSeries B · Aug 2016
Investors
34
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20142015201620172018
?Seed?Round$2.1MSeed$4.0MSeries A$12MSeries B?Venture
First round
Seed
Jun 2013
Biggest round
$12M
Series B · Aug 2016
Usual gap between rounds
13 months
the median of 5

The rounds

  1. Oct 2018
    VentureAmount undisclosed2 new2 returning

    Source recorded

  2. Aug 2016
    Series B$12M1 new

    Reported by FinSMEsSEC filing: $12M sold, first sale Jul 2016

  3. Feb 2015
    Series A$4.0M1 new

    From a historical funding record

  4. Jan 2014
    Seed$2.1M27 new3 returning

    From a historical funding record

  5. Sept 2013
    RoundAmount undisclosed2 new

    From a historical funding record

  6. Jun 2013
    SeedAmount undisclosed1 new

    From a historical funding record

Founders and team

From Apptimize's own website and the SEC filings it signed: 4 on the team.

  • Jodi WilliamsVice President of Ecommerce
  • Ulta BeautyVice President of Ecommerce
  • Merlyn TsaiHead of Consumer Banking & Digital
  • Nancy HuaExecutive Officeri

On the board, as filediDafina TonchevaNeill Occhiogrosso

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

Y CombinatorAccelerator3rounds
AngelListAngel network2rounds
XG VenturesVC firm2rounds
Merus CapitalVC firm2rounds
Andreessen HorowitzVC firm1round
Google VenturesCorporate VC1round
Costanoa VenturesVC firm1round
Maverick VenturesVC firm1round
Start FundVC firm1round
Maverick CapitalVC firm1round
Farzad (Zod) NazemVC firm1round
Oliver JungAngel1round
Charlie CheeverAngel1round
Beenos PartnersVC firm1round
Chung-Man TamAngel1round
Noosheen HashemiVC firm1round
Starling VenturesVC firm1round
Jeff ArnoldAngel1round
Jotter InvestmentVC firm1round
Waseem DaherAngel1round
Timothy AbbottVC firm1round
Steven FanAngel1round
Albert Sheuno record of our own yet1round
Andrew Valienteno record of our own yet1round
Arram Sabetino record of our own yet1round
Dana Marottono record of our own yet1round
DDBK PARTNERSno record of our own yet1round
GCINNOVATIONno record of our own yet1round
Hart Lamburno record of our own yet1round
Ken Rossno record of our own yet1round
Raj Fernandono record of our own yet1round
Ting Yin Kwanno record of our own yet1round
Wayne Panno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Apptimize

Who invested in Apptimize?

Apptimize's investors include Y Combinator, AngelList, XG Ventures, Merus Capital and Andreessen Horowitz, and 29 more on record.

How much has Apptimize raised?

Apptimize has raised $19M across 6 rounds since 2013. 3 rounds did not disclose an amount, so the total is a floor.

When did Apptimize last raise?

Apptimize's most recent round was a Venture in Oct 2018.

What was Apptimize's biggest round?

Apptimize's largest round on record is $12M (Series B), in Aug 2016.

Who backed Apptimize first?

Apptimize's first round on record, in Jun 2013, was backed by Y Combinator.

What stage is Apptimize at?

Apptimize's latest named round is a Venture, in Oct 2018.

Where is Apptimize based?

Apptimize is based in the United States.

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