United States · Series B startup

Who invested in Amify

2 rounds we have observed, with the 5 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$10Mraised across 2 rounds since 2019, from 2 sources

$5.8MSeries A$4.2MSeries B
Latest round
Series B, $4.2MMay 2023
Biggest round
$5.8MSeries A · Mar 2019
Investors
5 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20192020202120222023
$5.8MSeries A$4.2MSeries B
First round
Series A, $5.8M
Mar 2019
Biggest round
$5.8M
Series A · Mar 2019
Between rounds
4.1 years
from the last two
AmifyEnterprise1 / 14Their pitch deckAmify's pitch deck, 14 slidesEach slide read for what it argues, against the decks that raised at the same stage.

The rounds

  1. May 2023
    Series B$4.2M3 returning

    Source recorded

  2. Mar 2019
    Series A$5.8M5 new

    Reported by TechCrunchSEC filing: $3.4M sold, first sale Mar 2019

Founders and team

From the SEC filings it signed: 1 on the team.

  • Ethan McAfeeExecutive Officer, Directori

On the board, as filediBlair GarrouMark Hasebroock

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2019Series B2023Mercury FundLCincyTechSaaS VenturesNigel MorrisDundee

Everyone who backed them

Mercury FundVC firm2rounds, led 1
CincyTechVC firm2rounds
SaaS VenturesVC firm2rounds
Nigel MorrisAngel1round
Dundeeno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Amify as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Dundee Venture CapitalVC firmPer its own site
Urban Capital NetworkVC firmPer its own site

Quick answers about Amify

Who invested in Amify?

Amify's investors include Mercury Fund, CincyTech, SaaS Ventures, Nigel Morris and Dundee.

How much has Amify raised?

Amify has raised $10M across 2 rounds since 2019.

When did Amify last raise?

Amify's most recent round was a Series B of $4.2M in May 2023.

What was Amify's biggest round?

Amify's largest round on record is $5.8M (Series A), in Mar 2019, led by Mercury Fund.

Who backed Amify first?

Amify's first round on record, in Mar 2019, was backed by Mercury Fund, CincyTech and SaaS Ventures and 2 others.

What stage is Amify at?

Amify's latest named round is a Series B, in May 2023.

Where is Amify based?

Amify is based in the United States.

Who led Amify's rounds?

Mercury Fund led the Series A in 2019.

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