Who invested in AdAdapted

3 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & Adtech

Funding summaryUpdated 26 Oct 2026

$1.5Mraised across 3 rounds since 2014, from 3 sources

$325KSeed$750KSeed$460KSeed

Latest round: Seed, $460KMay 2015
Biggest round: $750KSeed · Jul 2014
Investors: 4

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20142015

$325KSeed$750KSeed$460KSeed

First round: Seed, $325K
Biggest round: $750K
Usual gap between rounds: 10 months

The rounds

May 2015
Seed$460K
No investor was named in the report.
From a historical funding record
Jul 2014
Seed$750K3 new
From a historical funding record
Jan 2014
Seed$325K1 new
- CKM Capital Partners
From a historical funding recordSEC filing: $325K sold, first sale Dec 2013

Founders and team

From AdAdapted's own website and the SEC filings it signed: 2 founders, 1 on the team.

Mike PedersenCEO & Co-Founder

Molly McFarlandChief Revenue Officer & Co-FounderNamed on its 2020 Form D

Michael PedersenExecutive Officer, Directori

On the board, as filediCarl EricksonRobert Cell

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2014Seed2014Seed2015

Start GardenCKM Capital Partners

Wolverine Venture FundBelle Michigan

Everyone who backed them

Start GardenVC firm1round

CKM Capital PartnersVC firm1round

Wolverine Venture FundVC firm1round

Belle MichiganVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 6 firms list AdAdapted as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.